Diagnosis and Treatment of Borderline Personality...

The diagnostic process for personality disorders currently covers a broad scope of various tests and symptoms, causing a source of frustration for psychiatrists (Aldhous). The symptoms and side effects of several personality disorders can tend to blur together, making diagnosis challenging (Aldhous). Most psychiatric patients are diagnosed with several personality disorders at once, with twenty percent of people with personality disorders simply diagnosed with a â€Å"personality disorder not otherwise specified† (Aldhous). Using the Diagnostic and Statistical Manual of Mental Health Disorders, commonly referred to as the DSM, psychiatrists attempt with great difficulty to categorize their patients into a specific disorder, only to diagnose†¦show more content†¦Though several personality disorders are highly complex and a challenge to treat, there are effective treatments available (â€Å"Treating Borderline† 1). The various treatments are broken down by method , the first of which being cognitive behavioral therapy, which attempts to alter the conscious thoughts and behavioral patterns of patients (Daniel); (â€Å"Treating Borderline† 2). Cognitive behavior therapy itself is broken down into two therapies, dialectical behavioral therapy and schema-focused therapy (â€Å"Treating Borderline† 2). Dialectical behavioral therapy, developed by Dr. Linehan, is centered on the basis that personality disorders are formed when hypersensitive patients are in situations which lack the emotional support they require, therefore leading to their â€Å"inability to regulate emotions† (â€Å"Treating Borderline† 2). Thus, the treatment serves to help the patient gain control over their emotion and behavior (â€Å"Treating Borderline† 2). The treatment itself consists of group and individual sessions and typically lasts approximately one year (â€Å"Treating Borderline† 2). During the group sessions, patients lear n to become more aware of their behaviors and emotions through sessions pertaining to â€Å"problem solving, mindfulness meditation, and breath trainingâ€Å"(â€Å"Treating Borderline† 2). In personal sessions, referred to as psychotherapy, the psychiatrist explains to the patient how the lessons from the group therapy sessions are applicableShow MoreRelatedBorderline Personality Disorder And Mental Disorders844 Words   |  4 PagesAs stated previously, Borderline Personality Disorder is misdiagnosed for possible several reasons. One reason co-occurrence, individuals may come into the therapist office complaining about depression, and not bring up the signs that are associated with Borderline Personality Disorder. Therapists are unaware and only treats the signs of other mental disorders. The common misdiagnosis symptoms are seen in bipolar, antisocial and substance abuse. According to SAMSHA, early detections and interventionsRead MoreBorderline Personality Disorder And Mental Health Disorder1726 Words   |  7 PagesBorderline Personality Disorder â€Å"What does borderline personality mean, anyhow? It appears to be a way station between neurosis and psychosis: a fractured but not disassembled psyche. Though to quote my post-Melvin psychiatrist: It s what they call people whose lifestyles bother them,† (Kaysen, 2014). Borderline personality disorder is a very serious mental health disorder and it has been around for many years. It is, like the quote says above, people whose lifestyles bother them. They don’t haveRead MoreSymptoms And Treatment Of Bipolar Disorder1125 Words   |  5 Pageswith several mental disorders. The major diagnosis would be bipolar disorder. She also suffers from borderline personality disorder, Post-traumatic stress disorder (PTSD), and anxiety. The American Psychiatric Association s Diagnostic and Statistical Manual of Mental Disorder defines bipolar disorder as a recurrent mood disorder that includes periods of mania or mixed episodes of mania and depression (Murphy, 2012, p. 44-50) . It was previously known as manic depressive disorder. It is most commonRead MoreBorderline Personality Disorder ( Borderline )1274 Words   |  6 PagesPaper: Borderline Personality Disorder Borderline personality disorder is a serious mental illness that directly affects one’s behavior, moods, and relationships/socialization skills. Borderline personality disorder often is associated with co-occurring disorders like depression, suicidal behaviors, anxiety, abuse of drugs and alcohol, as well as eating disorders. The behavior of a person diagnosed with borderline is also described to erratic and impulsive. The cause of borderline personality disorderRead MoreThe Complexity of Borderline Personality Disorder Essay1233 Words   |  5 Pagesexplain Borderline Personality Disorder, the complexity of BPD still remains. It may be easier to understand the nature of Borderline Personality Disorder by viewing documentaries of individuals experiencing the illness first hand. When reviewing websites on a mental illness such as BPD, it is important to analyze the validity of the information rather than automatically believing the content is updated and reliable. The video, Back From the Edge: Living With and Recovering From Borderline PersonalityRead MoreBorderline Personality Disorder Essay example1013 Words   |  5 Pages Borderline personality disorder (BPD) first got its name because researchers thought it was in the middle of psychotic illnesses and neurotic disorders (â€Å"Treating borderline personality disorders,† 2010). Scientists think there is a direct correlation with the receptors in the brain responsible for â€Å"opioid† transmission and the behaviors demonstrated by people with the disorder (Bandelow, B; Schmahi, C; Falki, P; Wedekind, D., 2010, pp. 623-636). Symptoms of BPD include â€Å"interpersonalRead MoreBorderline Personality Disorder ( Bipolar Disorder )1653 Words   |  7 PagesIV four types of psychopathology describe Borderline Personality Disorder: affective disturbance, impulsivity, cognitive problems, and intense unstable relationships. Before diagnosis, Doctors must establish that patterns of affective instability, impulsivity, and unstable relationships have been consistent over time. Therefore, obtaining the patient’s detailed history is crucial. Many of the same features can be found in patients with Bipolar Disorder. Dysphorias, hyperactivity, impulsivity, andRead MoreAssessment and Care of a Client with Borderline Personality Disorder819 Words   |  3 PagesMental Health Nursing Objective The objective of this study is to describe the assessment and care of a client with borderline personality disorder. This work will additionally demonstrate the complexity of the problems and needs of this client and how this impacts on their illness and service providers. Additionally this work will describe the clients particular mental health problems, discuss possible causative factors and describe how the person was assessed and what interventions were usedRead MoreBorderline Personality Disorder ( Bpd )1136 Words   |  5 PagesThe Revised Diagnostic Interview for Borderlines (DIB-R) was designed to reliably diagnose Borderline Personality Disorder (BPD). It is not a global diagnostic assessment. Rather, the purpose of the DIB-R is to distinguish Borderline Personality Disorder from other clinical diagnoses (Gunderson, Kolb, Austin, 1981). Development John Gunderson, M.D. and Jonathon Kolb, M.D developed the Diagnostic Interview for Borderlines (DIB) in 1976 (Hurt, Clarkin, Koenigsberg, Frances, Nurnberg, 1986).Read MoreThe Psychology Of Mental Illness973 Words   |  4 Pageshistory as well as the present study of psychological disorders is confusing and intriguing.Psychological disorders have been misunderstood since the 4th century BC. Throughout history knowledge and science have presented various causes, treatments and diagnoses. With the basic idea proposed by Hippocrates of the connection of our mood to the color of our bodily fluids to today s modern and scientific diagnoses and treatments , psychological disorders can now be effectively treated (â€Å"The History Of The

Mainframes and Personal Computers - 808 Words

Compare and Contrast Mainframes and Personal Computers Overview Mainframes and personal computers have evolved over the years but their core functions have stayed the same. The mainframe is used connect multiple users for large organizations while personal computers are generally used for a single users. The more drastic changes for mainframes and personal computers have been speed and size. Mainframes use to be the size of buildings. Now they are the size of a textbook. Personal computer s origins came from the dumb terminal. The dumb terminal was used just to access the mainframe. Then, the idea came to off load some of the processing from the mainframe and place it on your desktop. Compare The hardware is very similar†¦show more content†¦Extra security and stability is needed. Resetting a mainframe should not happen as often as a personal computer. This is because a mainframe will affect hundreds to thousands of users. The mainframe supports many users. Multiple processors are needed to handle the extra load that mainframes receive. Multiple processors are the standard for mainframes while it is only an option for personal computers. This helps the mainframe s stability because a backup processor can be used in case of a failure. This is also what makes the operating system more complex then the personal computer. Stability is expected for the mainframe more than a personal computer. The mainframe is also expected to run 24 hours a day 7 days a week. This is why stability is so important with the mainframe. The mainframe does not stop working when everyone goes home. The cost of the mainframe encourages the users to use it as much as possible. Conclusion Mainframes and Personal computers were drastically different when they were first introduced. The mainframe took up buildings and the personal computer was only an interface to a mainframe. Today, their similarities are growing. Eventually we will not be able to tell the difference. Has cost comes down for mainframes they to will become personal computers or an add-on to a personal computer for the price of a hard drive today. Back in the day, mainframes were huge so I will conclude by saying it must be aShow MoreRelatedA Critical Thinking Assignment 2 : Supercomputers, Mainframe Computers, And Personal Computers1237 Words   |  5 Pages Critical Thinking Assignment 2: Supercomputers, Mainframe Computers, and Personal Computers Nabeel Janjua Info-300-001 Virginia Commonwealth University Abstract: There are many different types and forms of computers. What we see as a fast computer for our personal use is actually nothing compared to computers used by companies to perform vast amount of data gathering and computation. The main difference between computers can be categorized into three different categoriesRead More PC or Mainframe Essay1186 Words   |  5 Pages Executive Statement A mainframe is a very large, powerful, dedicated, multi-tasking computer where enormous amounts of data are processed, sometimes millions of records a day. The mainframe is set up for specific applications and those applications only; which is totally different from a Personal Computer (PC). A mainframe runs a custom operating system specifically written for particular applications while a PC has a generic operating system such as Windows and is built to handle many differentRead MoreThe Most Powerful Computers Of The Technology World1104 Words   |  5 PagesSupercomputers The most powerful computers in the technology world are the Supercomputers. Hence, as the word ‘super’ elaborate that supercomputers are usually used for the projects that needs to process large amount of data, at very high speed. Supercomputers not only has the high processing power; they are also huge in size. You need a big room to fit in a supercomputer, and a strong cooling system to avoid getting a supercomputer to get overheated. They usually have more than one CPU’s to generateRead MorePc or Mainframe1236 Words   |  5 PagesExecutive Statement A mainframe is a very large, powerful, dedicated, multi-tasking computer where enormous amounts of data are processed, sometimes millions of records a day. The mainframe is set up for specific applications and those applications only; which is totally different from a Personal Computer (PC). A mainframe runs a custom operating system specifically written for particular applications while a PC has a generic operating system such as Windows and is built to handle many differentRead MoreComputer Is A For Home Education Essay1543 Words   |  7 PagesThe word computer brings to mind the machines we have at home, that we use every day in one way or form. In reality the term computer is a large umbrella that covers a myriad of machines. Microcomputers: â€Å"The term microcomputer is generally synonymous with personal computer (PC), or a computer that depends on a microprocessor. Microcomputers are designed to be used by individuals, whether in the form of PCs, workstations or notebook computers. A microcomputer contains a central processing unitRead MoreComputer Networks And Its Impact On The Retail Store Front945 Words   |  4 PagesWith the use of mainframe computers, we have gained cost-effective critical transaction processing because of the mainframe’s scalability; reliable hardware and software compatibility; and, the mainframe’s security infrastructure makes maintaining and managing the mainframe more feasible. Compared to commodity servers, mainframe transaction processing is scalable because many businesses experience massive increases in computational loads (Hallman, 2015). Let us consider this circumstance: DuringRead MoreThe Development Of Computer Development1631 Words   |  7 PagesTHE DEVELOPMENT OF COMPUTER FROM 1980 TO 2014 The history of computer development is often referred to in reference to the different generations of figuring out/ calculating devices. A generation refers to the state of improvement in the product development process. This term is also used in the different advancements of new computer technology. With each new generation, the circuitry has gotten smaller and more advanced than the previous generation before it. As a result of the making somethingRead MoreMulti User Operating Systems1470 Words   |  6 Pagessoftware programs, which manage computer hardware in a controlled fashion. The operating system controls the file-system, process management, memory management and peripherals. Multi-user operating systems are used on large mainframe computers. A mainframe computer system has one very powerful processing unit, which may contain many microprocessors. Many users will all share this processing unit. They use terminals (a keyboard and a monitor) to access the mainframe computer. A multi-user operatingRead MoreInformation Systems Complete Discussion Questions 1-2 Critical Thinking Questions 1-2907 Words   |  4 Pagesrailroad used the mainframe to roll out one of the earliest transaction processing systems. UP was also the first railroad to develop a computerized car-scheduling system. Because it could efficiently schedule railroad car pickups and deliveries, the scheduling system gave UP a competitive advantage. 2. Why does UP feel that now if the time to replace its Big Iron system? UP was one of many that was retiring Big Iron, IBM has recently suffered a 40 percent drop in mainframe revenues as businessesRead MoreThe First Generation Of Computers886 Words   |  4 Pages One of the first definitions for computers was given to people that performed early mathematical calculations. Once the first generation of computers starts the definition of computers changes to a machine rather people and that is according to Vonn Newmann’s concept about a device that process data, stores and accept input and process output. The era of computer begun in the early 19th century, when the Analytical Engine was designed by an English professor named Charles Babbage. The design

Comparing Ideology in Emersons Self Reliance and Catcher...

Non-conformist Ideology in Emersons Self Reliance and Catcher in the Rye Human beings all around the world are different in many ways. They all have their unique and physical characteristics, as well as different personalities. They each also have different ideas and thoughts on different topics. America is made up of a great amount of diverse people with diverse, even conflicting opinions and ideas. Diversity is a major component of the foundation of our country. The clichà © of American as a salad bowl is extremely true. Every person is different and every person in his or her own way makes up a small part of America. Without the diversity of ideas and beliefs of Americans, the nation would not be nearly as†¦show more content†¦Which always kills me. Im always saying, `Glad to have met you, to someone Im not at all glad I met. If you wanna stay alive, though, you have to say that stuff. (Salinger 87) Although Hold abhors conformity, he realized and accepts that it is necessary to be courteous in the way society expects to get alon g in this world. Those who do not conform to the expectations and standards of the majority are more often than not rejected and ostracized. Hold admires people who are diverse and act like themselves despite the wrath they may conceive from others. For example, he respects the two nuns on the bench by the subway station because they did not conform at all, rather stuck to what they believed in and didnt care what others thought of it. Holden describes children as the non-phonies, distinctive, and unique humans because they have their own identity and havent learned to conform to society yet. They havent reached the age in which they want to change their appearance and uniqueness to try to be like others. Holdens love for children is centered on his admiration of their non-conformist attitudes. One of Emersons main themes in Self Reliance is that conformity destroys he individual and his/her distinctiveness. Most people tend to take the word of others, however distant and removed from the individuals situation they might be as gospel. They trust unknown men because they are published or

Differences In Different Seasons By Andy Dufresne And Todd...

Andy Dufresne and Todd Bowden are two of many characters in the book Different Seasons by Stephen King, yet they couldn’t be any more different. One noticeable difference between Andy and Todd is their age. Todd is 13-17 and is still under the influence of his parents, while Andy is old enough to be a banker, and to drink. I believe that the age of both characters plays a major role in their actions throughout the entire story. Andy is a good guy, while Todd transforms into a â€Å"monster† (King, p.141). Despite all the differences, Todd and Andy are both introverted, they keep their feelings bottled up inside. In the beginning of Apt Pupil, Todd starts out as an innocent kid with a well-educated and wealthy family, unlike most adolescent†¦show more content†¦Andy is clinical and tight-lipped. This explains why he went to Shawshank for a crime he didn’t commit. I knew him for close to thirty years, and I can tell you he was the most self-possessed man Ive ever known. What was right with him hed only give you a little at a time. What was wrong with him he kept bottled up inside.(King, p.20). Andy secrecy plays a big role in the story. He was able to stay quiet about his tunnels, he had access to hidden money and not to mention he was outfoxing Norton and Hadley. Todd kept his emotions of anger bottled up, gradually leading him to a never-ending road of murder. â€Å"he felt a mad urge to take the 30.30 back into the house and shoot both of his parents and then go down to the slope overlooking the freeway.†( King, p.221). Both characters lived secretive lives but the r esult of them being so introverted were different. Andy’s secretive behavior led to him escaping prison, a place he didn’t deserve to go to, while it led Todd to a life of murder and the unleashing of the beast within him. The major difference between Todd Bowden and Andy Dufresne is their moral values. While Andy is in prison for being convicted of a crime he didnt commit, he keeps a calm approach to it all. He had something that most of the other prisoners, myself included, seemed to lack. Call it a sense of equanimity, or a feeling of inner peace, maybe even a constant and unwavering faith that someday the

Humans Impact On Climate Change - 925 Words

Humans Impact on Climate Change Most of the blame for climate change over the years especially after the 1850’s has been placed on humans. As long as modern humans have roamed the earth, they have been upsetting the natural balance of the earth. People have did this by clearing areas of land, killing animals, polluting water, etc. Before the â€Å"modern human†, people like the Native Americans cared for the earth. They respected the land and the people that cared for it. Unfortunately, people don’t care anymore. Until recently, people did not care for the earth. People did not realize the harm they were causing it. Now we know how detrimental things are that we continue to do and used to do. We are slowly destroying our climate and environment. The land and ocean surfaces have warmed roughly 1.53 degrees Fahrenheit from 1880-2012 (How much has the global temperature risen since 1880? 1). Land warms faster than the oceans. In the northern hemisphere, 1983 to 2012 were the warmest 30 year period in the last 1,300 years (How much has the global temperature risen since 1880? 1). This is a cause for concern among scientist. According to the IPCC, Latin America’s contribution of greenhouse gases globally is at a low of 4%. In this area, deforestation is quite common and the release of carbon to the atmosphere from it has the potential to alter the global carbon balance. Latin American forest represent 27% of the global forest coverage (The regional impacts of climate change 1). IfShow MoreRelatedClimate Change the Human Impact1759 Words   |  8 Pageswith climate change? As China and its neighbors economies grow, the need for more energy increases. In order to meet their energy demands, industries have to use fossil fuels for energy. Fossil fuel burning accounts for 75% of the total global energy use (Ciserone, 2000, p. 1). When fossil fuels are burned, greenhouse gases are released into the atmosphere thickening the air, trapping heat and other pollutants increasing the chances for climate change thru human induced activities. Human activitiesRead MoreThe Impact Of Climate Change On Human Li ves885 Words   |  4 PagesAs the impact of the climate change on human lives has become more and more significant, the climate change issue has been included in the SDGs as Goal 13. Measuring the targets in SDGs’ each goal is important to guarantee its effectiveness. The target 13.1 can be measured by comparing the data of the increasing rate of resilience and adaptive capacity to climate-related hazards and natural disasters between applicable countries. However, an agreement in the global scale system is required to getRead MoreHuman Activities Have A Impact On Climate Change978 Words   |  4 PagesClimate Change Human activities have a notable impact on climate change. The consequences of changing the natural atmospheric greenhouse are difficult to predict. Scientists say that climate change is a strong threat to humanity and there are a number of reasons why this threat has arisen . For example, burning of fossil fuels, deforestation and risers sea levels. Very important for humanity, scientific organizations such as the National Academy of Science, the Intergovernmental Panel on ClimateRead MoreHuman ´s Impact on Global Climate Change Essay737 Words   |  3 PagesHumans impacts on global climate change continues to accumulate. Data indicated that earth’s surface temperature is rising. This increase can be attributed, in part, to human-caused increasing in greenhouse gases such as carbon dioxide. It is becoming apparent that these climate changes are negatively affecting physical and biological systems worldwide. Carbon dioxide and other pollutants result from burning of coal to produce electricity. Electricity generated at power plants is carried by powerRead MoreThe Effects Of Climate Change On The Arctic Sea Through The Glaciers And Human Impact879 Words   |  4 PagesIf I have the honor to be accepted to attend the DIS Copenhagen program, I plan on studying the environment and organisms in the Arctic Sea through the Glaciers and Human Impact: Icelandic Climate Change Case Study, along with Biological Conservation and Biodiversity with Lab, and Biology of Marine Mammals with Lab. As I am hopefully moving to Denmark in the future, I plan on taking Danish I II which will help me understand the culture and language more efficiently and cover my language requirementsRead MoreThe Effects Of Climate Change On The Environment1217 Words   |  5 Pagesrisks of climate change, but many others are unaware of the problem, unsure of the facts or what to do, do not trust experts or believe their conclusions, think the problem is elsewhere, are fixed in their ways, believe that others should act, or believe that their actions will make no difference or are unimportant compared to those of others. II. †¢ An individual level of analysis is relevant for understanding the impacts of climate change and the ways individuals adapt to climate change becauseRead MoreClimate Change Is The Change923 Words   |  4 PagesClimate change is the change in earth’s climate like temperature and precipitation over a particular region. Climate change has shown its affect all across the globe and is leading to all undesirable loses. Some of the reasons of radical climate changes are: †¢ Irresponsible activities of humans like misuse of fossil fuels, polluting water bodies and use of non-renewable sources †¢ Burning of fossil fuels like coal and oil are rising the levels of carbon dioxide in the air. Climate change is not onlyRead MoreDifference Between Anthropogenic Climate Change And Natural Climate Variability1444 Words   |  6 PagesDifference between Anthropogenic Climate Change, and Natural Climate Variability. Hugonette Theron Geography: Climatology 28662334 â€Æ' Table of Content Introduction 1.) Natural Climate Variability 1.1. Extensive Definition of Natural Climate Variability 1.2. Causes of Natural Climate Variability 2.) Anthropogenic Climate Change 2.1. Detailed Definition of Anthropogenic Climate Change 2.2. Causes of Anthropogenic Climate Change 2.3. Impact of Human Activities on the Climate Change Conclusion â€Æ' IntroductionRead MoreAcross The World, There Are Many Global Health Issues Which1517 Words   |  7 Pagesindividual to more local levels, there are just as many challenges that we must take on together. Climate change, and its effect upon human health, is one of these uniting challenges. While climate changes have occurred throughout the course of planet Earth’s history, the world is now witnessing a dramatic increase in the amount of negative impacts caused by changes in our climate. At an alarming rate, these changes are occurring and pose a very large, catastrophic threat. As time progresses the global societyRead MoreClimate Change And Global Warming1371 Words   |  6 PagesClimate change is one of the most serious issues that the world is facing today. The purpose of this essay is to discuss the processes that lead to climate change and strategies that can be used to address this issue. In order to comprehend how human activities contribute towards climate change and global warming, we have to truly understand the science behind this phenomenon. First of all we need to clarify what anthropogenic climate change means. This refers to the change in the amount of greenhouse

Aerospace Engineers Essay Example For Students

Aerospace Engineers Essay Aerospace engineers examine, analyze, design, produce, and occasionally install components that make up aircraft, spacecraft, high-altitude vehicles, and high-altitude delivery systems (missiles). Satisfaction with the romantic image of rocket building can buoy many engineers through the highly anonymous work environments that many of them face. Individuals dont assemble rockets; teams do, dozens of teams working in highly supervised coordination. An aerospace engineer plays some part on one of the teams, spending more of her time (roughly 70 percent) in a lab, at a computer, and assembling reports than doing anything else. Not being able to see the big picture frustrates some professionals. The path to becoming an aerospace engineer is a rigorous one, but those who manage to survive the difficult lift-off emerge with an above-average degree of career satisfaction. Academic requirements are strict and wide-ranging: Physics, chemistry, computer science, mathematics, materials science, statistics and engineering courses provide the base for any aspiring rocket scientist. Some colleges offer a degree in aerospace engineering; others offer a more generalized engineering degree with some coursework in aerospace engineering. These courses might include aerospace guidance systems, extreme-altitude material science, and the physics of high-altitude radiation. Internships, summer jobs, and any experience in the field are helpful, as entry into this industry is highly competitive. Many aspirants may need to relocate to California, Washington State, or Texas, where the majority of defense industry aerospace work is done, to work for companies such as NASA, Boeing and Lockheed Martin.Two years into their job an aerospace engineer can be planning on being Junior members of research staff are swamped with work, both in the lab and in offices, crunching data and organizing research. More like lab assistants, their early years are marked by relatively menial tasks (testing of equipment, tracking results) with little input into the testing or recommendation process. Average hours and pay characterize these environments, but education continues apace. Few people leave the profession during these years; the hours already devoted in school make it easier to tolerate these few extra workplace indignities. And in about five years one will be leading research teams and turn into people managers as well as project managers. This is an unanticipated turn of events for some, as it removes them from the challenging, intellectually rarefied environment they enjoy and places them in a more administrative role. Most significant design and production work is done in these years. Over 25 percent leave, frustrated with the secrecy of the profession and limited opportunity to pursue what they believe to be promising and interesting ideas. And ten years out about 5 percent of engineers start their own aerospace research and development firms, based on patents, contacts, an d access to adequate financing. Those who become project and personnel managers have significant input on the direction of research, but little contact with the actual day-to-day functioning of these research and development teams. Budgeting, oversight, and intra-company contacts all become important parts of the ten-year survivors life. Hours remain about the same and satisfaction tends to level off; salary increases occur, but after this point, without equity interest in smaller, private companies, administrators can only expect cost-of-living salary increases. The abrasion rate has slowed, but those who leave from this point go back into academia, training programs, or private consulting.

Impact of Pricing Strategy on Customer Buying Behavior

Question: Discuss about the Impact of Pricing Strategy on Customer Buying Behavior. Answer: Introduction The purpose of this study is to evaluate the impact of pricing strategy on consumers buying behavior. In this competitive era, every organization focuses on pricing strategy in order to influence consumers buying behavior (Lee 2016). There are different pricing strategies such as low pricing strategy, premium pricing strategy and price skimming that attract different group of consumers in retain industry. This study will evaluate the pricing strategy of Tesco and its impact on the consumers buying behavior and decision-making process. Problem Statement Nowadays, retail organizations are implementing low pricing strategy in order to attract consumers; however, it affects the brand value of the retail organizations negatively. Research Aim The aim of the research is to evaluate impact of piecing strategy on consumers buying behavior in Tesco. Research Objectives To evaluate the impact of pricing strategy on consumers buying behavior To assess the pricing strategy of Tesco To critically evaluate the pricing strategy of Tesco and its impact on the consumers buying behavior To provide suitable recommendation to Tesco for improving their pricing strategy Research Questions What is the impact of pricing strategy on consumers buying behavior? What are the pricing strategies implemented by Tesco? How pricing strategy of Tesco influences buying behavior of consumers? What pricing strategy should Tesco implement in order to influence buying behavior of their consumers? Literature Review The term pricing strategy refers to the marketing strategy in which an organization can set the optimum pricing for its products. An effective pricing strategy helps to influence the consumers decision-making process in an effective manner. In UK retail industry, the market competition is remarkably high (Lim, Kim and Cheong 2016). Therefore, most of the organizations have adopted competitive pricing strategy in order to improve their customer retention for new and existing customers. On the other hand, retail organizations have segregated their consumers based on buying behavior and decision-making process. The segregation is completely based on the behavioral approach of the targeted groups. For example, people belong from low socio-economic background will go for low price and people belong from high socio-economic background will go for high policing (Lee 2016). Therefore, it can be said that both the pricing strategies are appropriate for specific group of customer. Research Methodology Research Philosophy An appropriate philosophy of study will help the researcher to gather relevant information regarding the study (Silverman 2016). In this study, positivism approach will be selected. It will help to gather factual data regarding the pricing strategy of Tesco and its impact on consumers buying behavior. Research Purpose Descriptive research purpose will be selected for this study. In this process, it will be possible to understand the research variables in an effective manner (Marais and Pienaar-Marais 2016). An effective research purpose will further help to achieve the overall objectives of the research. Data Collection Method In this study, primary data collection method will be adopted. Through this process, qualitative and quantitative data collection techniques will be applied. In case of quantitative data collection process, the data will be gathered through survey process with the employees of Tesco. On the other hand, in qualitative method, interview session will be arranged with managers of Tesco. In order to conduct the literature review, data will be gathered from authentic sources such as journal, press release and books. Sample Selection In this study, 50 employees of Tesco will be selected for the quantitative method and managers of Tesco will be selected for qualitative research. Data analytical tools In order to analyze the gathered data, statistical analysis would be conducted in quantitative method. Focus group analysis process will be implemented in order to evaluate the qualitative data. Reference list Lee, H.J., 2016. Individual and Situational Determinants of US Consumers Buying Behavior of Organic Foods.Journal of International Food Agribusiness Marketing,28(2), pp.117-131 Lim, C.H., Kim, K. and Cheong, Y., 2016. Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear.Journal of Business Research Marais, H.C. and Pienaar-Marais, M., 2016, June. Analysis of Research Methodology in Business and Management Studies as Reflected in the ECRM 2015 Proceedings. InECRM2016-Proceedings of the 15th European Conference on Research Methodology for Business Management": ECRM2016(p. 167). Silverman, D. ed., 2016.Qualitative research. Sage