Ruther Gruber – American Jews

Ruther Gruber is a Jewish writer, journalist and photographer originally from US, who is known for her work in rehabilitant several Jews who were persecuted in Europe. She belonged to a Russian Jewish family. She was born in Philadelphia in September 30, 1911, lived year life as a child in Pennsylvania, and later moved to Europe for studies. She is known for rescuing several Jews from oppression under the Nazi Germany of Hitler (Servin, 2001). Ruther Gruber had completed her Ph. D.studies in Cologne when she was only 20 years old, and at that time the youngest person in the world to earn a Ph. D degree. She had completed her Ph. D studies in Art History, Modern English Literature and German Philosophy. Gruber was shocked at the threats dictatorship under Hitler proved against the Jews. She was also concerned about Hitler’s feeling about other countries of the world such as US, Europe, etc. Once she completed her studies she returned to the US in the year 1931.She joined a care er as a journalist in the year 1932 and joined the New York Herald Tribune in the year 1935. She initially wrote a series of books about women facing communism and dictatorship. Ruth Gruber traveled to several countries including Siberia, Eastern Europe and the Northern parts of Soviet Union, which was first for any American journalist. Following this she was given an assignment by the President’s Roosevelt Sectary (Harold Ickes) for determining the whether Alaska could be militarized after the World War 2 (Jewish Virtual Library, 2009).In the year 1944, Ruther Gruber was given the most important assignment of her life to lead a secret special mission in rescuing 1000 Jewish people from Nazi Germany who were imprisoned in concentration camps in Italy and bringing them back alive to America. Ruther Gruber worked as a General for this particular project. During her travel in the American ship from America to Europe, it was continuously attacked by German fighter planes and subm arines.Ruther Gruber managed to save the 1000 Jewish refugees from the concentration camps in Germany, but there was no law in the US that permitted the refugees to be free or to have residency in the US. The refugees were stationed in a decommissioned training camp in New York for 2 years, after which President Roosevelt decided to give them permanent residency in the US (due to strong recommendations from Gruber). These Jewish refugees later became radiologists in the US, developing new radiological techniques such as CT-scans and MRI-scans.In 1946, once her role in the rehabilitation of the Jewish refugees was enabled, Gruber returned to her former profession with the New York Post. She was asked to cover the formation of the Anglo-American Committee of Inquiry on Palestine (Gruber, 2003). Gruber played a role in ensuring the settlement of more than 100, 000 European Jewish refugees in the newly created state of Palestine in 1947. Gruber often accompanied the UN Special Committee on Palestine to missions to Europe and Middle East, representing the New York Herald.She had captured the incidents of the attack by British destroyers on the American Pleasure Boat Exodus carrying Jewish refugees and orphans. Gruber strongly criticized the event and created a lot of awareness of the Nazi-like attacks of Britain on Jewish refugees. She was terrible troubled by the pain and suffering that Britain had given to Jewish people (Jewish Virtual Library, 2009). Gruber got married in the year 1951 and was more into writing for magazines and newspapers. She often travels to Israel and spends time in her farmhouse in Italy (Gruber, 2003).Gruber is definitely a role model for the responsibilities she played whilst saving the 1000 Jewish refugees in Italy from the Nazi rule, ensuring that the 1000 refugees were effectively rehabilitated and also allowing the 100, 000 Jewish refugees to be resettled in the state of Israel. She was highly intelligent and motivated is clearly bein g suggested by her fulfilling her PhD when she was only 20 years. She was strongly against fascism and communism that created problems for women. Her photographs and writings strongly spoke her mind and what she wanted to fulfill in life.She was against abuse of Jewish people in Europe and strongly felt that providing them with a separate state would create a new home. Gruber is one of the few persons in the world who worked for a strong cause and was motivated in her work. References Gruber, R. (2003). Inside of Time: My Journey from Alaska to Israel, New York: Carroll & Graf. Jewish Virtual Library (2009). Ruth Gruber, Retrieved on June 6, 2009, from Web site: http://www. jewishvirtuallibrary. org/jsource/biography/gruber. html Servin, M. (2001). Ruth Ellen Gruber, Retrieved on June 6, 2009, from Web site: http://www. giotto. org/jesse/gruber. html

Summary of Everyday Use

Alice’s Walker’s, â€Å"Everyday Use†, tells a story of a southern, African American family that consist of Mama, the story’s narrator, and her two daughters, Dee, the oldest, and her sister, Maggie. Set during the back to Africa movement of the early 1970’s, when African Americans removed their surnames or names fully and adopted new names that represented their African heritage, Dee leaves home for college and returns to announce the change of her name from Dee to Wangero. She collects items that Mama and Maggie uses everyday to take with her, and finally tries to take a quilt that has been stitched together by her family for generations. â€Å"Everyday Use† by Alice Walker reveals the intracultural class within the Black community as African Americans struggle to piece together the elements of their lives that are both African and American into a cohesive whole. Alice Walker characterizes Dee as an aggressive, confident woman who normally gets what she wants. Mama recalls, â€Å"Dee wanted nice things†¦. She was determined to stare down any disaster in her effort†¦At sixteen she had a style of her own: and knew what style was† (paragraph 12). Dee has ambitions and goals and lets nothing stop her from reaching them. She has her own way of going about things and is determined to get her way no matter what. Highly intelligent and ambitious, Dee goes to school to further her education and to expand her horizon, and, while in college, Dee learns the culture of her people. However, Dee’s intelligence and ambition are characteristics that lead to the conflict in the story because they also reveal Dee’s naivety and the static nature of Walker’s character development. Because she always gets her way, Dee is single minded and does not see the clash she creates between herself and her family members. When she first returns home, she snaps photos of Mama and Maggie sitting on the porch as if they are artifacts of an old way of life, illustrating their setting in an old way of life, and her modern, Afro-centric world. She flaunts her education by reading to Mama and Maggie and gives unnecessary information as if they are dimwits further contrasting herself with her mother and sister, and does not realize the division she is causing. Dee has gotten all that she has wanted; however, her education does not indicate a dynamic development in her character. The level of Dee’s greed and superiority are finally revealed as she tries to take a quilt Mama has promised to Maggie. Dee and Mama argue for a while then Dee claims, â€Å"Maggie can’t appreciate these quilts†¦They’re riceless†¦You just don’t understand†¦Your heritage† (paragraph 66-81). Dee knows the objects are of valuable, so she wants to show them off, in her world, as an example of her coming from nothing to the college educated woman she has become. Walker’s character development allows the setting to show in the contrast of Dee’s world, her stroking hand adorned in bangles as pa rt of her African grab, against the faded much used quilt from Mama and Maggie’s world. Dee believes Mama doesn’t understand her own heritage because the quilt is rare and valuable, and she doesn’t see why Maggie, who doesn’t know how valuable the quilts are and will put it to everyday use, should have them. Even though Dee is gifted and excels in school, she is completely unaware that her true cultural heritage, honor, survival, family and family history, have been passed down through generations. Driven by ego and blinded to the truth, Dee thinks her culture is found in books rather than the stitches of the quilts, the fabric of her mother’s promise to her children. Mama wants to honor her promise to give the quilts to Maggie, and it was Mama who provided Dee with the opportunity to receive an education, â€Å"But that was before we raised the money, the church and me, to send her to Augusta to school† (paragraph 11). Dee, however, does not realize the history of her culture is not just in the quilts, the items and pictures, but the people that take the knowledge and abilities they learned from their ancestors to provide for the current and next generation; that’s why culture heritage can not be learned in school. On the other hand, Maggie, the sister who does not go to school, is fully aware of her cultural heritage. Maggie, being very family-orientated, reveals the knowledge of her family. Dee asks for the dasher, her friend asks if Uncle Buddy had made it and they both look at Mama for confirmation, but it was Maggie who says, â€Å"Aunt Dee’s first husband whittled the dash†¦His name was Henry, but they called him Stash† (paragraph 52). In recognition of Maggie’s expertise of the family’s history Dee says Maggie has the brain of an elephant; meaning she remembers a lot. Maggie comprehends the family history and can identify what responsibilities people in the family possessed. Mama’s brother-in-law, her sister’s husband, helped Mama’s family by making them a dasher; Walker uses this to illustrate how united their families are because they assist each other when needed. In addition, they gave Mama’s brother-in-law a nickname; nicknames are a sign of affection and Maggie calls him by his nickname which shows their close relationship. Maggie inherited her culture customs. Mama explains, â€Å"She knows she is not bright†¦She will marry John Thomas and then I’ll be free to sit here and I guess just sing church songs to myself† (paragraph 13). Maggie will become like her mom and keep the tradition of the southern black woman because she too is uneducated, will marry, and raise kids. Walker reveals the cultural heritage of southern blacks that they are supposed to get married and raise children. Maggie tells Mama Dee can have the quilt, which was promised to her, and she can remember her grandmother without the quilt. Maggie says, â€Å"She can have them, Mama†¦I can ‘member Grandma Dee without the quilts† (paragraph 74). Then Mama explains, â€Å"It was Grandma Dee and Big Dee who taught her how to quilt herself. She stood there with her scarred hands hidden in the folds oh her skirt† (paragraph 75). Maggie doesn’t need the quilt to remember her grandmother because she has memories which are more valuable to her than the quilt. The quilt is just a symbol of the memories Maggie had with her grandmother. Grandma Dee and Big Dee taught Maggie the skill of quilting which has been passed down through family generations. This shows the cultural heritage of the family that they are skilled quilt makers. Maggie is very family-orientated she learns the family skill of making quilts, has knowledge of the family tree and its history. Maggie is very close with her family because she calls them by their nicknames and has plenty of memories of the family. She will continue to pass on the culture heritage of the family by marrying, having children, teaching her children how to quilt, and keeping the family close together as did the people before her; she is her family cultural heritage. What makes the story well written is because it reminds people that they are their cultural heritage and that’s not something people can just get from a one dimensional textbook. It shows how two people can be raised by the same mother and have a different view of life, as in they are sisters by blood, grow up in the same house, and be so far apart. There is one sibling, Dee, she has a lot of text book knowledge of her people’s history, but loses touch with her own cultural heritage, and than there is the other sister, Maggie, she has no text book knowledge of her people’s history but is living proof of her people’s history. A great lesson people need to learn because people are losing touch with their family morals and becoming less family orientated, which is weakening a lot of families. United people stand together and divided people falls, which is the key lesson the story, teaches and makes it a well written story because it is able to take something that is happening in real life and reflects it to where an average person can relate.

The Illustrated Man

In the 1 ass's science fiction collection of stories The Illustrated Man by Ray Bradbury, there are two stories that express the main idea of revenge and they are The Other Foot and The Veldt. In The Other Foot, revenge is seen when Willie takes revenge on the white people because of how they treated his parent's and the other black people on Earth. In The Veldt the children, Wendy and Peter, take revenge on their parent's when they don't let them take their rocket to New York, this revenge builds up until it takes over the children's minds and they become unhealthily obsessed over It.There re many differences between these two types of revenge that are Important to the reader In many different ways. In The Other Foot revenge Is sought by the black people. When they lived on earth the white people treated them very badly. They were forced to sit In the back of buses and theaters, they were shoe-shiners, slaves and many were even hanged for no real reason. When the black people all mo ved to Mars their lives were drastically changed as they could now live in peace and happiness. When the news spread of a white man coming to Mars in a rocket the Martians prepared themselves and their owns for the arrival.They gathered their weapons, ropes and set up the back of buses and theaters for white people, ready to get their revenge for how their ancestors had been treated. However when everyone saw the frail, old white man and listened to his story of Earths destruction they realized that there was actually no need for revenge. â€Å"Willie Jerked his head and his mouth opened, Hattie saw the recognition in his dark eyes† the black people understood that the white people had already suffered enough during Earths extermination and so the situation was over, everybody was equal.This theme of revenge is a big part of The Other Foot and is important to the reader because it teaches how revenge can be resolved in a fair and legitimate manner and also to always treat peo ple how you would like to be treated because you never know when the shoe could be on the other foot. The idea of revenge in The Veldt is a very important part of the story. Wendy and Peter are the twin children of George and Lydia Hadley; they are very loved and spoilt children.When the parent's begin to threaten to turn off the children's nursery room the children decide to get revenge on their parent's to fix the situation so they are able to keep the nursery. They devise a plan to create an African veldt In the nursery however they want it so badly that the room actually comes to life with real live animals. It is when George and Lydia entered the nursery that they became faced with their deaths, the giant lions killed them and the children experienced the sweet taste of revenge.Wendy and Peter Hadley responded to the situation by carrying on with their day, this Is shown when David McLean arrives and Wendy asks â€Å"A cup to tea? † This quote shows the reader that the c hildren had no emotional attachment to heir parent's and this Is Important In showing how revenge Is not always the best solution for everyone. Revenge can end In very bad ways and the Idea of It In this short story shows its importance to the reader by giving a better understanding of lasting bitter feelings and anger which does not affect anyone but the person harboring the grudge.It can also have a negative impact on your health. The Veldt and The Other Foot are very similar in both showing the major idea of revenge. Equally the revenge in these stories was both between two groups of people ever things that they thought were very important to their lives. In The Veldt the revenge was needed because the children wanted to have the nursery room kept on, and in The Other Foot the revenge was concerning people's rights and how the black people think they should have been treated better.However there were differences in the way the characters went about getting revenge. Wendy and Pete r devised their own little plan and kept it between themselves only, they did not act suspiciously towards their parent's and created the African veldt when their parent's were not eying attention. In The Other Foot Willie needed the help of all the Martians so he drove around town seeking other people who held grudges and collecting weapons.He spread the word of his revenge and made it very obvious to the opposition, when Hattie asks Willie what he is doing, he shouts back â€Å"Roping off the whites! † This quote expresses to the reader how badly Willie wanted revenge and how he got himself into such a state that he was completely focused on achieving that. His mind changed in the end and the revenge in The Other Foot was finished in a calm way but he ending of The Veldt was a surprise because it was not expected of the children to go as far as killing their own parent's.The idea of revenge is compared in many ways between the two stories, it is important that the reader no tices these as they give more detail into the traits of the characters and what they set out to achieve. Revenge is a main idea present in the short stories The Veldt and The Other Foot written by Ray Bradbury. In The Veldt the revenge was aimed at the parent's by their children because their most prized possession is being threatened, and The Other Foot shows revenge between two different races about their history together.There are many similarities and differences between the short stories about the way the revenge was dealt out and the reason for it. From the readers perspective The Veldt was a better story to read because of the twist at the end that leads to a much unexpected death. The theme of revenge is important to the reader by giving more detail of the character traits, showing how revenge can be good or bad and by expressing to the reader what the characters are setting out to achieve.

How did the struggle to resist segregation create a sense of African Essay - 1

How did the struggle to resist segregation create a sense of African American community, what purely African American institutions, cultural expressions, and po - Essay Example Myriads of blacks heroically resisted ‘white domination’, often jeopardizing their own lives. It is not possible to know the numbers of the African-Americans segregated by Whites were men and women who had confronted by some blatant acts of ‘bravery’, such as walking conceitedly down the roads or talking back to Whites instead of quitting. Anti-racial, socials integrity, desegregation, and even ‘racial equivalence’ enjoyed huge support amid leftists than integration. Even though black civil rights protesters had always stresses on ‘desegregation’ (Robin et. Al 1996). In nearly all white liberal spheres ‘cultural integration’ came to represent solving the Negro problem by carrying black people into previously all-white bodies (Robin & Earl 2005). Leftists, on the contrary, regardless of their beliefs, always struggling for ‘racial integrity’ in terms of taking racial discrimination separately – one of the opportunity for entrepreneurship – so as to create a more dominant challenge to ‘community rule’. From the beginning, they resisted to create systems which guarantee the equal rights for every one, irrespective of class or nation, to live as full human beings (Robin 2002). The split continued to be ever-lasting in 1905 when W. E. B. Du Bois1 established, with William Monroe Trotter who was a detractor of Washington, the whole black â€Å"Niagara Movement†2 (Robin 2002). With the organized challenges by movements like the National Association for the Advancement of Colored People (NAACP3) and Universal Negro Improvement Association (UNIA4) and their personal insubordination to Jim Crow5, African Americans embraced enriching their cultural life of, mainly, non-political demonstration against ‘white domination’ that infused all divisions of black life (Robin 2002). And in no more than the next twenty years, the NAACP staged a harmonized approach of legalized encounters, taking provinces and states to court to execute

Maritime Technology 3 Essay Example | Topics and Well Written Essays - 1500 words

Maritime Technology 3 - Essay Example This propeller shaft which was geared to the main engine shaft subsequently rotated causing the propeller blades to swirl in a circular fashion. The momentum created by this swirling of water towards the rear end of the ship generated a forward thrust helping the ship to forge ahead. This water thrust at the rear end of the ship was made to flow across a rudder plate kept a certain angle; the angle fixed from atop the bridge by the ships navigator. This thrust achieved was at a particular angle thus helping the ship move ahead in the required direction. (Mc George H.D, 1995) Most of the marine ships use diesel engines with low power to weight ratio. Hence the power generation is intermittent; the flywheel attached to the propeller shaft ensuring uniform rpm. Another area of great concern for conventional propellers is the challenge to overcome cavitation. The presence of cavitation limits the ship speed to 35 knots. Increasing the speed of the ship creates low pressure areas around t he propeller leading to the creation of small bubbles around the propeller. ... The rotation of these blades arranged in pusher or tandem configuration generates the required momentum. The steering on the other hand is achieved by rotating the pod by means of slewing gears that are attached to the hull. Rotation of the pod deflects the flow of water to a new direction thus achieving change in direction. (Beijerinck H.C.W & Terwisga T.J.C, 2006) Since the pod can be rotated about its mounted axis, it achieves thrust capabilities in any direction. This therefore facilitates the forward motion, reverse motion and the rotation of the vessel about a small turning radius with the same efficiency. A propulsion pod consists of Fix pitch propeller, Electric AC synchronous motor, Exciter, Propeller shaft, Propeller shaft thrust and support bearings, propeller brake, Propeller shaft seals, Bilge pumps and the control equipment on the inside. The electric motor that is used in pod is stimulated by a frequency converter which is capable of developing full torque in either di rection across the entire speed range. (Azipod Propulsion, 2002) Source: ABB, Viewed on 10th March 2011 This facilitates in fixing the speed of the propeller for different liquid hydrodynamics and therefore achieving optimum propelling efficiency. The outside part consists of the Steering system, lubricating oil equipment and the ventilation unit. The first series of propulsion pods were equipped on M/V ‘Seili by ABB in 1990. (Azipod Propulsion, 2002) Advantages Podded Propellers offer the following advantages over the conventional Propellers. 1. The degree of automation achieved is higher and chances of mechanical upsets are reduced due the system employing electrical energy. 2. The

Orientation program for new nurse managers Essay

Orientation program for new nurse managers - Essay Example â€Å"A motivated employee is a valuable asset which delivers immense value to the organization† according to http://www.masterstudies.net in their article, Employee Motivating in Private Organization. This is a statement that holds true, especially for our hospital. As you are well aware, the jobs your subordinates will be assigned to are not a walk in the park. These jobs require dedication and motivation. There will be unavoidable situations where in your subordinates are demotivated for some reason, whether it is job-related, co-worker related, or personal. These are that situations that need your input and guidance. Although the source of their demotivation must still be isolated, your immediate motivation is essential in maintaining an effective, hassle-free and conflict-free work zone. You must ensure that you isolate demotivated employees at some point and provide them insight in order to maintain their effectivity and avoid our patients being affected as well. You and your department are essentially a team and their team leader, and as with any team, whether in sports, music bands or otherwise, a good relationship and effective communication between the team and their team leader is important. The relationship between you and your â€Å"team members† will define how your â€Å"team† performs on a daily basis. This means that you as a â€Å"team leader† must promote good work relationships between your subordinates and with yourself. Ways, in order to do this, would include team building activities and team general assemblies.

The Jazz Combos Concert Essay Example | Topics and Well Written Essays - 500 words

The Jazz Combos Concert - Essay Example Some of the performers featured during the concert included Kelsey Marvin, Jeff Hampton, and Sarah Rodger among others. This paper discusses my thoughts and feelings about the Jazz Combos concert held on April 4 this year. The performers’ notation was good for the octatonic pieces, despite the fact that they are diatonic to a lack of the key. This demonstrates that the universal rules for non-harmonic tones were applicable to the performances. Ascending notes took naturals or sharps – either flat or descending. The signature style for Jazz performances stood throughout the performance. In developing a swing feel, there were notable ways that included the notation of the bass lines as quarter note pieces. However, there was a high sense of repetitiveness and predictability throughout the performance, which appeared to limit the forward motion aspect of the swing bass effect. Throughout the performances, the basic rule that the double bass should not be used to play a sim ple single-measure line, which is repetitive, was observed.   This shows that the performances were highly stylistic and were presented before the audience in an effective manner (Cone 48). There were instances where the piano accompaniment was placed on the music’s beat, instead of using it to anticipate alternating beats, which marked a weakness in many of the performances. In some performances, like I anticipated all the performances to be played, the chords were played in staccato-against on-the-beat music lines, which were used effectively, to create the musical yin and yang characteristic of the swing feel. The style was very effective in cultivating the interest of the audience and demonstrating its artistic nature. As expected from the performances, most artists used modified block chords – which they employed, when comping with the melody of a walking bass (Cone 42).  

Avatar (2009) Essay Example | Topics and Well Written Essays - 750 words

Avatar (2009) - Essay Example Avatar gives an enormously rewarding experience. Avatar (2009) was a production of Lightstorm Entertainment and released by the 20th Century Fox. Once again, after the Titanic, James Cameron captured headlines with a stunning and sensational production in a fictitious country called Pandora with a future setting of 2154. The film was not just a stir entertainment but also a technology breakthrough with plausible visual detailing. James Cameron invented a new language with new people, Na’vi, which doubtfully can be spoken by humans. As the story unfolds events, coupled with the language, you get the feeling to keep up with both the story and conversations. The film is a game-changer; to date no movie director has built a world of this scale, complexity and ambition. Avatar prompted rival directors to scramble to carry on with James Cameron with its amazing feast for both eyes and ears, with sequences and shots that boggle the mind. From the details of waterfalls flowing into nothingness and a floating mountain in the sky to the tiny details, of a paraplegic sinking his blue, new and operational toes into the sand are just amazing. The intensity of immersive face in Avatar is simply incredible. Cameron throws you straight in, without giving you a moment to contemplate. In a dizzyingly fast impressionistic introductory ten minutes, Cameron introduces us to everything we need to know about a film that runs for 150 minutes. He pictures Pandora’s climate and the largely deadly population of Na’zi, and he talks of Jake Sully’s condition, explain the Avatar programme including the hardnosed plans of the human attackers led by Stephen Lang (Col. Quaritch) and Selfridge (Giovanni Ribisi) and Carter Burke. Then, with no time, Cameron hit the film running, into an action sequence showing Jake the Avatar hardly surviving encounters with unsociable local wildlife. The story is set in 2154, close to One hundred years and counting or so

Rate of Adaption Essay Example | Topics and Well Written Essays - 2500 words

Rate of Adaption - Essay Example It has attracted interest of the world due to easy growth factors and highly nutritious element. It offers best protein composition including lysine, histidine, cystine and methionine. Cereal starch has bigger size granules as compared to quinoa starch granule. It is more viscous. The plant is best suitable for industrial use. The plant is comprised of saponins, which is a bitter compound and these can easily be removed by abrasion and washing before using it. A study showed that plant could grow well in less fertile soil (Galway, 1992). Chenopodium Quinoa has one crucial component of interest, that is, the lysine content, which is not a common nutrient in other plant species. The growth of this annual herb produces panicle, which contains some small seeds called achenes (Jacobsen, 1997). The seeds produced are round, small and flat with pigmentation ranging from red to white. The color of the seeds varies from one ecosystem to another because of the climatic disparities in the regions where it is grown. It has an extensive root system predominantly subjugated by taproots that support the branchy stem. The plant grows to heights of between sixty to one hundred and twenty five centimeters. The food crop is found in areas with harsh environmental conditions, such as high mountain plains, relatively moderate fertile valley areas, coastal forests, and alkaline areas (Burton & Bo, 2005). In this case the desired location is Umatilla County, which is one of the agriculturally rich areas in the State. The predominant environment in the Hermiston area changes rapidly; hence the need to grow resistant crops that are not dependent on stable environmental conditions (Van de Fliert & Ann, 2002). Moreover since the IPCC (1990) was published, extensive efforts have been brought in to help our agriculture adapt to the climate change because the latter has deep biophysical impacts on crop yield, soil and water resources (Antle, 2009) and for this reason quinoa is

Receiving Higher Education Essay Example | Topics and Well Written Essays - 250 words

Receiving Higher Education - Essay Example I am a graduate of the College of Education for Home Economics and Arts and I have acquired some experience in handcrafting and fashion design. I volunteered for summer activities for a charity foundation, some of which I actively participated in the planning process. I worked at one of Saudi Arabia’s largest firms where my job description included planning and management. Working with a team to look for means on how to improve employee performances and manage human resources was fascinating and the experience sparked my interest in public relations. Furthermore, the team was indulged in project analysis and plan examinations. I helped plan entry strategies, expansion, and diversification, as well as company businesses. As part of the team, I have carried out preliminary feasibility studies. I studied the details of the organizational structures of one of the largest manufacturers of automatic doors and determined what needed to be restructured for the benefit of the employers and the company. I also studied their system, taking note of the strengths and weaknesses and I also helped redesign it. Since I did not have sufficient training in the aforementioned tasks, I relied on internet sources for the knowledge I needed on planning techniques and management skills. I searched reliable sources like articles, news reports and online books that informed me a lot about planning and management.Building relations with individuals in the community has also been a key focus of mine.

The novel Fahrenheit 451 Essay Example for Free

The novel Fahrenheit 451 Essay Have you ever had a mentor that changed the person you were, and the way you viewed life? The effects of such a mentor can be life-changing . We read about such a mentor in the novel Fahrenheit 451. In the novel, Ray Bradbury writes about Guy Montag and his life- changing journey. Montag begins in the novel as a conformist who doesn’t really think for himself but throughout the novel with the help of mentors he begins to think for himself and doesn’t just conform to society. The title, Finny’s Break, is revealing of not just the physical break that occurs, but also in a deeper sense it is symbolic of the friendship’s emotional and psychological break that transpires. This decision to jounce the limb has many disastrous repercussions which are unremitting upon Gene, his friends and the school itself. The first and probably most significant of the mentors is Clarisse. Clarisse is a free spirit, who claimed to be seventeen, but with her wisdom she spoke as a seventy year old woman. With her sweet, innocent charm, she opened Montag’s eyes to see his life for what it truly was. For instance, when Clarisse says â€Å"Did you look at the stretched-out billboard like I told you.† This illustrates Clarisse influence on Montag to actually analyze his surroundings. She was the first mentor to spark Montag’s curiosity to ask why. Clarisse showed Montag that individuality is important from tasting rain to having a deep conversation with family. Clarisse definitely brought Montag out of his old way and encouraged him to think. When Montag and Faber first met, Montag knew that he would make a huge impact on him one day. Faber taught Montag to take his ideas to a grander scale. For instance when Montag says â€Å"I thought if it turned out that book were worthwhile, we might get a press and print some extra copies†. Faber replies with â€Å"Now, if you suggest that we print extra books and Miller arrange to have them hidden in firemen’s house all over the country†(85). In addition, Faber explained the deeper meaning of books to Montag, â€Å"It’s not books you need, it’s some of the   things that once were in books†(82). Montag needed this wisdom to in order to understand   what he was fighting for. Beatty may not seem like much of a mentor to Montag, however he was, but the way he taught him was in a negative way that it pushed Montag to be bold. For example when Captain Beatty said â€Å"Go ahead now, you second-hand litterateur, pull the trigger.† in which Montag responded â€Å"we never burned right†¦ †(119). This shows how Beatty’s negative influence toward Montag helped him realize that he wasn’t burning the right things in his life. Instead of burning books they should have been burning the televisions and the ignorance that the society had. This push lead to Montag burning Beatty, which is the start of his vendetta. In Fahrenheit 451, Bradbury illustrates how a mentor can have a life changing impact. This I sometimes think drivers dont know what grass is, or flowers, because they never see them slowly. This novel illustrates the importance of mutual friendship and that the choices we make will often times follow us throughout our lives.

Report on Business Level Strategy Essay Example for Free

Report on Business Level Strategy Essay Any given organization may comprise a number of different businesses. Each operating in distinct markets and serving different customers. A market is defined by demand conditions and based on an organization’s customers and potential customers. Industry is determined by supply conditions and based on production technology. Business level strategy is a means of separating out and formulating a competitive strategy at the level of individual business unit. This is sometimes referred to as a Strategic Business Unit (SBU). A Strategic Business Unit is a distinct part of an organization which focuses upon a particular market or markets for its products and services. The parent company sets the overall or corporate strategy. The role of the business unit is to devise a strategy which allows it to compete successfully in the marketplace and to contribute to the corporate strategy. A sustainable competitive advantage is about performing different activities or performing similar activities in a different ways. In other words, the firm must be capable of producing value for the customer that is recognized as being superior to that of its competitors. Michael Porter (1980) developed three generic strategies to help an organization outperform rivals within an industry, and so successfully position itself against the five forces. These strategies are referred to as generic because they apply to different types of organizations in different industries. The first of these three strategies is called Overall Cost Leadership. A cost leadership strategy involves a firm being the lowest cost producer within the industry. This allows the firm to outperform the rivals within the industry because it can charge lower prices and its lowest cost base still allows it to earn profit. In effect, this firm can charge the lowest price within the industry which the rivals simply cannot match. Therefore, a cost leadership strategy allows the firm to make superior profits. A Differentiation Strategy is based on producing products or services which are perceived by the customers as unique or different. A differentiated product has the opportunity to meet different customer needs more closely. It is the difference that is the basis on which the customers are prepared to pay a premium price. Clearly, the cost of producing differentiation must not outweigh the price being charged. Or, put another way, customer should be prepared to pay a price which exceeds the costs of differentiation, thereby allowing the organization to earn superior profits. The third Strategy is referred to as a Focus Strategy. A Focus Strategy allows an organization to target a segment of niche within a market. The segment may be based on a particular customer group, geographical markets, or specific product lines. Unlike overall cost leadership and differentiation strategies which are industry-wide, a focus strategy is aimed at serving a particular target market efficiency.

Sinhala Text To Speech System Development | Research

Sinhala Text To Speech System Development | Research The system, which I am developing, called SINHALA TEXT TO SPEECH is a one kind of fully research project. This documentation briefly describes the functionality of my STTS and highlights the important and benefits of the project. So this system will allow user to enter sinhala texts and internally it will convert in to pronunciation form. Actually it will happen after user select the particular option (convert to voice) to convert it in to that pronunciation form. So totally this system is capable of accepting characters in sinhala language (sinhala fonts) and makes them in to sound waves, which can be captured by a technical object (speakers). User will able to select the voice type, which he/she like, it mean there are three option called child voice, female voice and adult (male) voice to select. By selecting that function user can hear the voice, which he/she like most. And the system will carry out several benefits to users, those who will use this system. The users who are not able to read sinhala, but those can understand verbally will encourage to use this system, because using this product they can overcome that problem very easily. If somebody needs documents with sinhala texts, then he or she can use this system to get that one. In today world there are no such systems for sinhala language like which I am going to develop. Table of Contents ABSTRACT 2 Table of Contents 3 SINHALA TEXT TO SPEECH 4 1.INTRODUCTION 4 2.AIM 5 3.STUDY PROBLEM 5 4.RELEVANCE OF THE PROJECT 5 5.LITERATURE REVIEW 6 6.SPECIFIC STUDY OBJECTIVES 7 7.PROPOSED APPROACH 8 7.1 User 8 7.2 Data 8 7.3 Input 8 7.4 Processes 9 7.5 Output 9 8.RESEARCH METHODOLOGY AND TCHNOLOGIES 9 8.1 Database Technology 9 9.PROJECT PLAN 10 9.1 ARCHTECTURE 10 9.1.1 Design Architecture 10 9.1.2 Text process Architecture 11 9.1.3 Voice Tag Selection Process 12 9.1.4 Voice Control Process 13 10.REFERENCES 13 11.Bibliography 14 11.1 SPEECH ANALYSIS AND SYNTHESIS 14 11.2 SPEECH CODING 14 SINHALA TEXT TO SPEECH INTRODUCTION Sinhala Text To Speech is the system I am hoping to develop as my final research project. As a post graduate student I selected a research project that will convert the Sinhala input text into a verbal form. Actually, the term Text-To-speech (TTS) refers to the conversion of input text into a spoken utterance. The input is a Sinhala text, which may consist of a number of words, sentences, paragraphs, numbers and abbreviations. TTS engine should identify it without any ambiguity and generate the corresponding speech sound wave with acceptable quality. The output should be understandable for an average receiver without making much effort. This means that the output should be made as close as to the natural speech quality. Speech is produced when air is forced from the lungs through the vocal cords (glottis) and along the vocal tract. Speech is split into a rapidly varying excitation signal and a slowly varying filter. The envelope of the power spectra contains the vocal tract information. The verbal form of in input should be understandable for the receiver. This means that the output will be made as closer as the natural human voice. My system will carry out few main features. Some of them are, after entering the text user will capable of selecting one of voice qualities, means women voice, male voice and child voice. Also the user is capable of doing variation in speed of the voice. Actually, my project will carry out main few benefits to the users, those who intend to use this. Below I have mentioned the basic architecture of our project. Sinhala Voice Text in Sinhala And Voice and speed Selection Process Figure 1.1 AIM To develop a system, that can able to read text in sinhala format and covert it in to verbal (sinhala) form. And also, It will capable to change the sound waves, It mean user would able to select voice quality according to his/her opinion. There are might be three voice selections. These are kind of woman voice, kind of male voice and kind of kids voice. And user can change the speed of the voice. If somebody needs to hear low speed voices or high-speed voice, then he/she can change it according to their requirements. STUDY PROBLEM Actually before start this project I have accessed in to the Internet and collect more information regarding this particular field. First-of-all I have to provide a facility to enter sinhala font in to the computer. So, to overcome this matter I intend to use UNICODE. When we pronounce sinhala text, sometime we need use pronouncing voices of two texts. It means to create voice for some texts we need to combine another two text voices. So to have voices we should store voices to each and every text in the voice database. Then voices come from voice database according to the text which we entered. Actually after we entered text internally it (texts) get in to different groups. RELEVANCE OF THE PROJECT The thought of developing a Sinhala Text To Speech (STTS) engine have begun when I considering the opportunities available for Sinhala speaking users to grasp the benefit of Information and Computer Technology (ICT). In Sri Lanka more than 75% of population speaks in Sinhala, but its very rare to find Sinhala softwares or Sinhala materials regarding ICT in market. This is directly effect to development of ICT in Sri Lanka. In present few Sinhala text to speech softwares are available but those have problems such as quality of sound, font schemas, pronunciation etc. Because of these problems developers are afraid to use those STTS for their applications. My focus on developing an engine that can convert Sinhala words in digitized form to Sinhala pronunciation with error free manner. This engine will help to develop some applications. Some applications where STTS can be used Document reader. An already digitized document (i.e. e-mails, e-books, newspapers, etc.) or a conventional document by scanned and produced through an optical character recognizer (OCR). Aid to handicap person. The vision or voice impaired community can use the computers aided devices, directly to communicate with the world. The vision-impaired person can be informed by a STTS system. The voice-impaired person can communicate with others by providing a keypad and a STTS system. Talking books toys. Producing talking books toys will boost the toys market and education. Help assistant. Develop help assistant speaks in Sinhala like in MS Office help assistant. Automated News casting. The future of entirely new breed of television networks that have programs hosted by computer-generated characters is possible. Sinhala SMS reader. SMS consist of several abbreviations. If a system that read those messages it will help to receivers. Language education. A high quality TTS system incorporated with a computer-aided device can be used as a tool, in learning a new language. These tools can help the learner to improve very quickly since he/she has the access to the correct pronunciation whenever needed. Travelers guide. System that located inside the vehicle or mobile device that will give information current location other relevant information incorporated with GPRS. Alert systems. Systems that can be incorporated with a TTS system to attract the attention of the controlled elements since as humans are used to draw attention through voice. Specially, countries like Sri Lanaka, which is still struggling to harvest the ICT benefits, can use a Sinhala TTS engine as a solution to convey the information effectively. Users can get required information from there native language (i.e. by converting the text to native language text) would naturally move there thoughts to the achievable benefits and will be encouraged to use information technology much frequently. Therefore the development of a TTS engine for Sinhala will bring personal benefits (e.g. aid for handicapped, language learning) in a social perspective and definitely a financial benefit in economical terms (e.g. virtual television networks, toys manufacture) for the users. LITERATURE REVIEW Text to speech is very popular area in computer science field. There are several research held on this area. Most of research base on how to develop more natural speech for given text . There are freely available text to speech package available in the world. But most of software develops for most common language like English, Japanese, Chinese languages. Even some software companies distribute text to speech development tools for English language as well. Microsoft Speech SDK tool kit is one of the examples for freely distributed tool kit developed by Microsoft for English language. Nowadays, some universities and research labs doing their research project on Text to speech. Carnegie Mellon University held their research focus on text to speech (TTS). They provide Open Source Speech Software, Tool kits, related publication and important techniques to undergraduate student and software developer as well. TCTS Lab also doing their research on this area. They introduced simple, but general functional diagram of a TTS system [Ref. 2]. Image Credit: Thierry Dutoit. Figure5.1. A simple, but general functional diagram SPECIFIC STUDY OBJECTIVES Produce a verbal format for the input sinhala text. Input Sinhala text which may be a user input or a given text document will be transformed in to sound waves, which is then output is captured by speakers. So the disabled people will be one of the most beneficial stakeholders of Sinhala Text to Speech system. Also undergraduates and research people who need to use more references can send the text to my system, just listen and grab what they need. The output would be more like natural speech. The human voice is a complex acoustic signal, which is generated by an air stream expelled at either mouth, nose or both. Important characteristics of the speech sound are speed, silence, accentuation and the level of energy output. The tongue appropriately controls the air steam, lips with the help of other articulators in the vocal system. Many variations of the speech signal are caused by the persons vocal system, in order to convey the meaning and emotion to the receiver who then understand the message. Also includes many other characteristics, which are in receivers hearing system to identify what is being said. Identify an efficient way of translating sinhala text in to verbal form. By developing this system we would be able to identify and proposed a most suitable algorithm, which can be used to translate sinhala format to verbal form by a fast and efficient manner. Control the voice speed and types of the voice (e.g. man, women, child voice, etc.). Users would be capable of selecting the quality of the sound wave, which they want. Also they would be allowing to reset the speed of the output as they need. People, those would like to learn Sinhala as their second language to learn elocution properly by changing the speed (reducing and increasing). So this will improve the listening capabilities. Small kids can be encouraged to learn language by varying the speed and types. Propose ways for that can be extended the current system further more for future needs. This system only gives the basic functions. My system is feasible of enhancing further more in order to satisfy the changing requirements of the users. This can be embedded in to toys so can be used to improve children listening and elocution abilities. So those will Borden their speaking capacity. PROPOSED APPROACH Main function of my system is read sinhala digitized characters and speak out those words as closer sounds that human natural voice. 7.1 User My basic idea is to develop systems that cater all kinds of users. That mean who know the operate computer very well and also who is beginner to the computer field. Users only want to do insert text in sinhala. 7.2 Data In my database I am hoping to store voice tags, sinhala characters and pronunciation rules. And also I wish to introduce efficient algorithms for search relevant voice tags from the database. 7.3 Input Proposed system will get sinhala-digitized characters, voice selection as input. 7.4 Processes Get the sentence from the user and it will identified end of sentence by full-stop and it will separate two words by the space between two words. Those words will break down to smaller parts. Then after capture the relevant voice tags according to rules that I have given and merge those voice tags. Then after get voice selections that user given and process to give those sound effects. 7.5 Output Produce the related sinhala voices for text that is given by the user according to sinhala pronunciation rules as well as voice selection done by the user. RESEARCH METHODOLOGY AND TCHNOLOGIES 8.1 Database Technology Hope to use OO methodologies and Relational Database Management System (Microsoft ® SQL Serverà ¢Ã¢â‚¬Å¾Ã‚ ¢ 2005) to develop centralized database on main server. A database management system, or DBMS, is software design to assist in maintaining and utilizing large collection of data [Ref. 3]. The SQL Server 2005 is design to work as a data storage engine for thousand of concurrent users who connect over a network, it is also capable of working as a stand-along database directly on the same computer as an application [Ref. 4]. DBMS provide some important functionality. Applications are independent from data representation, storage and location (data and location independence). DBMS is able to scan through million of record and retrieve efficiently (efficient data access). DBMS enforce integrity constrain and security permission on the data (data integrity and security). DBMS provide facilities to data and its efficient accessibility (data administration). DBMS schedule concur rent access to the data in such manner that user can think of the data as being accessed by one user at a time. Further, DBMS protects users from the effects on of system failures (concurrent access and crash recovery). There for hope to use Microsoft ® SQL Serverà ¢Ã¢â‚¬Å¾Ã‚ ¢ 2005 to develop voice and text information database. PROJECT PLAN 9.1 ARCHTECTURE 9.1.1 Design Architecture Text in Sinhala Voice and speed selection Process Sinhala voice Figure 9.1.1 Speed selection Array of text (Sinhala) Process in detail Related Sinhala Voice Voice Database Process the Text Get the voice tags according to the Text and merge them Voice selection Voice controller Figure 9.1.2 Figure 9.29.1.2 Text process Architecture Detect full-stops, commas, brackets etc. Separate out numbers Get unique number to each letter and store it in an array Send the data in array to voice tag selection process Separate the text to sentences Group the text according to letters Sinhala Text Array of letter values Figure 9.1.3 This process gets a text as the input. It detect whether there are any full-stops, commas etc. to avoid confusions. If there any numbers in the text they are separate out and text is partition in to sentences. After that each letter in a sentence grouped, give a unique number store in an array. This array is send to the next process. 9.1.3 Voice Tag Selection Process Figure 9.1.4 Voice Database Get voice tags from voice Database Voice selection Array of letter values Merged Voice tag Merge voice tags to the order Send the merged voice tags to voice Control process Select the voice type This process gets the array, which gives from Text process and voice selection as inputs. By using these inputs this process gets voice tags for each letter and merge them. Merge voice tags send to the voice control process. 9.1.4 Voice Control Process Figure 9.1.5 Speed selection Sinhala Voice Store the voice text array Control the speed Voice speed Speak the voice array Merged Voice tag This process gets merge voice tags and voice speed selection as input. It organize the Merge voice tags according to speed selected. Then it will speak out speech each voice tag. REFERENCES [Ref. 1] Building Synthetic Voices, [Online] http://www.festvox.org/festvox/ [Ref. 2] An Introduction to Text-to-Speech Synthesis, [Online] http://tcts.fpms.ac.be/synthesis/introtts.html [Ref. 3] Raghu Ramakrishnan, Johannes Gehrke/Database Management System Third edition 2001/ McGraw-Hill [Ref. 4] SQL Server Books, [Online] 1988-2005 Microsoft Corporation. Photography: Then And Now Photography: Then And Now Why is the photographic image so powerful iconic, how do they produce connections of timelessness, and emotional context + what are the perspectives around image making in addition what is its relationship to painting? In its first decades of its existence photography was labeled as sun painting a term coined to be contemptuous, and one which epitomized the mechanical character to the painters artistic freedom. Therefore because of this, photography has become an ever-growing field of investigation and argument. Photography and its role in art and the everyday is something which I would like to open up in this discussion, I have looked at various writers to aid this discussion as well as a series of classic and contemporary photographers. This dissertation will inform and open up concepts around photography whilst putting it under a microscope and examining it with sensibility. Photography as a medium has become a phenomenal sensation of capturing a still image; it inspired historical as well as literary imaginations. Photography was the possible brainchild of modern science, or of modern invention explicated by science, it oscillates between the realms of science, poetry fiction or fantasy. The registration of the first daguerreotype signaled first and foremost a mystery it also permeated this idea of it being the aura of a cultural creation, and if not a legend, rather than that of a scientific discovery. This idea is particularly evident in an account provided by critic Jules Janin in LArtiste of 27 January 1839, which extolled the daguerreotype as a modern realization of the biblical Fiat Lux 1, and in particular marveled at its ability to record the most minute detail (down to the grains of sand) as well as, even more improbably, the shadow of a passing bird2. Speaking to the camera detaches the visible from the capacities of the eye and brings forth the virtuality of the visible, in a sense the camera can be seen as the third eye which extends ones vision. The procedure of photography is a materializing which makes something material from apparition and through photography things can be seen differently. The ability to photograph was seen as a strange phantasmagoria and a method of hyping up the real, it posited bewilderment at the magic of the daguerreotype, combined with the urge to make the idea of photography as generic as possible. Many photographers change how we look and perceive photographic images. Eugene Atget -a surrealist photographer- was one of the first to refuse to photograph the face and body, Atget removed people from his pictures and with them the last remainders of cult value in the medium. His photographs of Paris were like scenes of a crime, desolate scenes of everyday objects as ordinary experience were revealed as strange and quite unsettling. In this way photographs acquired the first traces of political significance that all was not as it seemed at first glance. Atgets photography replaced the aura of the early image with the emptiness of the city view. He asks But isnt every square inch of a city a crime scene?3. Hippolyte Bayards 12 minute exposure entitled Self Portrait as a Drowned Man (1840) 4, presents us with a fictional image which shows how a photograph can deceive us. At the time was considered quite racy and controversial, nudity was something which was private and highly discouraged, and especially not something to be photographed. It presented a dichotomy of what was and what was not allowed. Latin Phrase Fiat Lux, let there be light The phrase comes from the third verse of the Book of Genesis. Quotefrom book From Walter Benjaminpage Bayard, Hippolyte. Self Portrait as a Drowned Man.1840, France. Instant death is not accessible, so the alternative is to feign death and stimulate the artificial arrangement of it. This staged photo montage displays a conspicuous protest against the cruel injustice of life. Nowadays, every calamity with fatal outcome is photographed in its horrifying representation within the media. We find photographs of death intriguing and visit monuments which represent places where vast amounts of people have died. Why is this? The feeling of being exempt from calamity stimulates interest in looking at painful pictures like war photos etc, partly because one is here and not there.Photographs therefore subtract feelings from something we experience firsthand, but it is the closest we can get to this experience. To summarize, one is vulnerable to disturbed events in the form of photographic images in a way that one is not to the real thing. Pictures are things that have been marked with all the stigmata of personhood and animation: they exhibit both physical and virtual bodies; they speak to us, sometimes literally, sometimes figuratively. They present not just a surface but a face that faces the beholder as if pictures had feeling, will, conscious, agency and desire. 5. With a kind of social or physiological power of their own: a power to attract the beholder, arrest and enthrall, transfix or paralyze the beholder, turning him or her into an image for the gaze of the viewer, the medusa effect. U.S Civil War Photographer Matthew Brady used the power of photos to create social and political photo essays, often centered around injustice and suffering. His images raised public response and outcry which led to positive social changes, they had the ability to change the nations noble, romantic view of war, and although Brady was simply recording events, his picture essays were powerful enough to change public opinion. Photographs can be quite allegorical; they have natural instinct to produce potent emotional responses. In Roland Barthess Camera Lucida, 6. a major part of this book is dedicated to a narrative telling of his bereavement for his dead mother, and through looking at his collection of old family photographs he can find her again. This concept is something that leaks into a large extent of our private lives, as photographers the majority of us have in our archives, portraits of people who are no longer living some of whom may mean an enormous deal to us. We have all gone through this procedure of en masse as a culture following the death of public figures that have touched us: Marilyn Monroe, John F Kennedy, John Lennon to name a few. Correspondingly, we look for the diabolical streak in pictures of persons who turn out to be mass murderers: Myra Hindley, Ted Bundy Etc. Photographs make us, as a collective, understand and appreciate our emotional attachments to them. This hidden agenda is something Barthes tries to permeate in our minds. Barthes was overwhelmed with the connections he found between the images, and time and death are themes which very much personify his writing. The reality here is, as Barthes tries to evoke, that death is ultimately concrete and that the actuality of the photos is palpable. We find ourselves being struck with such emotional attachment when we look at old photos of loved ones in addition to being face-to-face with what time and the instant mean in an image. The Aura in these pictures may be related with time because when we observe them, we sometimes feel nostalgic. The revelation of this is to reflect back to the genesis of his ideas, that the genius of photography provides a spectrum for which the subject really was there; and that he would conclude that death indeed was the rational and logical implication of every picture. Poring over images of the dead Quote : Freedberg, D.( 1991)The Power of Images: Studies in the History and Theory of Response. University of Chicago Press, USA Camera Lucida : name of the apparatus, anterior to photographer, which permitted drawing an object through a prism. is an active part of grief, of mourning, of dealing with the actuality and immediacy of death. This ritual did not exist for anybody but the upper classes (obviously before photography was invented.) Photography marked the birth of the image and in1839 I believe would have been a milestone in the history of mourning rites and thanatology. Barthes looks carefully over these images with a keen hope of remembering. He seeks in sorrow and love for the loss of his mother in hopes of finding one picture which would represent his mothers spirit, he accounts the following when an old childhood photograph is found: My mother was five at the time (1898), her brother was seven. He was leaning against the bridge railingshe, shorter than he, was standing a little back, facing the camerashe was holding one finger in the other hand as children often do, in an awkward gesture. The brother and sister had posed, side by side, alone; under the palms of the Winter GardenI studied the little girl and at last rediscovered my mother. 7. What we can extrapolate from this examination of the Winter Garden photograph is that Barthes become comforted by its actuality, in the sense that the picture literally emanates his mother (although being a child Barthes never knew of.) He sees the photograph as a magic relic of his mother perpetuating love, there is an assertion of tenderness in the photo as she lends herself to the photographer and allows herself be photographed. He can then reassure himself of his mother and know that his heartfelt experience with her was real. Old photographs are ghostly semblances that materialize before our eyes and in our imaginations, this is certainly evident when Barthes sees this particular photograph; and through photographs we try to immortalize a significant moment in our lives. Photographs possess an extraordinary ability to touch us in ways that are supernaturally impossible. They retain a certain animation which cannot be possessed or captured in a painting or sculpture, they speak to us. Through speaking we understand and realize their true intentions and motivations, and this is what we learn from Barthes. The same ideas apply when we look at photographs of people who have committed crimes. A photograph is not just a picture of something or someone its what is attached to it that we hold that emotion. In the case of serial killer mug shots its the evil that you know behind that photograph or the sinister intention which reinforces the feelings of loathing, hatred and disgust Photographs are visual fossils, they make us think about and realize our own mortality and existence, and therefore have remained so timeless. Old photographs fill out our mental image of the past; the photos being taken now transform what is present into a mental image. The passing of time also adds to the aesthetic value of photographs. The Art of the portrait photographer may be to induce in his or her subjects a sense of presence and there-ness. Oddly photographs have the magical capabilities to move you back and forth through time, and because of this, the past always seems accessible except physically it isnt. The photograph becomes a kind of resurrection as it continues to live after the person is gone. It has the strange ability to evoke memories through imaginative recall and gives the texture and essence of things; it is not so much an instrument of memory as an invention of it or a replacement. August Sanders taxonomical portraits developed a philosophy that placed man within a cyclic model of society, by systematically photographing people from various classes, Sander hoped that by using light and photographing their facial features it would reveal and accentuate character, charisma, provenance or background. Quotation : Barthes, R. Camera Lucida. (1980:29-30). Walter Benjamin coined the optical unconscious as a realm of experience, as a similar way as psychoanalysis constituted as access to the psychic unconscious. It invests the photograph with intimacy as well as the capacity for illumination. It is another nature which speaks to the camera rather than to the eye.8. Photography is not only like its subject but homage to the subject; it is part of an extension of that subject. Photography has the power to capture a secret, and we have the power to see it. The viewer feels an irresistible urge to search such a picture for the tiny spark of contingency, of the Here and Now, with which reality has so to speak seared the subjectà ¢Ã¢â€š ¬Ã‚ ¦. 9. Benjamin refers to a photograph- a portrait- of the photographer Dauthendey and his wife who had later committed suicide. Looking at the photograph we search the picture for a kind of evidence in the past, of what was to transpire in the future. (Perhaps a sign written on her face, her posture, invi sible to her fiancà © who stands alongside her, but visible to us looking at the photograph many years later, and with the knowledge that she would, after bearing him six children, kill herself). What we can conclude here is that Benjamin then, grants the viewer (as well as the medium of photography) a kind of desire for omniscience. The photographic image calls for translation, and can show traces of the past and point at something that is absent. On the basis of a partial assimilation to the model of painting and through the wake of modernism, the advent of photography has slowly gained acceptance within museums and that of the art market and thus making it a recognizable and distinct art form. But why have they thus far remained a provocative and intriguing form of art? Paintings and sculptures are a matter of interpretation from the artist; whereas with photographs to a certain extent- are a reflection of the real. It cannot just be seen in many ways as an art form but as a way of seeing and thinking. Photography represents a precious asset; they provide us with an encounter we would not think was possible without, however our perception of images and photography have greatly changed since the very first photograph was made. In its relation to painting, a photograph is not only an image (as a painting is an image) it is a usurp reality and an interpretation of the real, it can be thought of as a trace which is directly sten ciled off the real like a footprint or death mask. It carries some of its simplest qualities to such perfection that it will become for even the majority of skillful painters a subject for observation and study. Its because of this perfection that the painter, therefore, will find this a quicker way to obtain collections of studies that he would only by much time, and trouble be able to collect no matter how talented the painter. Paintings, even ones which meet photographic standards of resemblance, are never more than the stating of interpretation. In Benjamin Walters Little History on Photography he makes a point that using photography killed painting10. There is a primitive notion which presumes that images possess the qualities of real things or that there is an inclination to attribute to real things the concept of original and copy, reality and image. There are many conspiracies surrounding the notion of what is real, as well as the criticism of reality as a faà §ade and the depleted sense of it. 8. Quotation: Gold,J.R. Film and Translation in the Writings of Walter Benjamin(2007: 602-622) 9. Quotation: Stamelman, R. Loss beyond telling: Representations of Death in Absence in Modern FrenchPoetry (1990:281) 10. Quotation: Walter, B. Little History of Photograph. (1931:PAGE UNKNOWN) In Sontags The Image World (On Photography) a lot of emphasis is made of the reproducibility of the image. Photography has become a mass art, a social rite, in which we document sequences of consumption. It can provide knowledge independent of experience and can capture, classify and store the Information in a way that provides possibilities for control not feasible under earlier forms of information storage. Feurbach observes that our era -prefers the image to the thing, the copy to the original the representation to the reality, appeared to the being 11. Photography does not simply reproduce the real; it recycles it- a key procedure of a modern society which consumes images. In the form of photographic images, things and events are put to new uses, and assigned new meanings. The camera offers the possibility of possessing complete record at all ages and through being photographed something becomes part of a system of classification and storage family albums, geology, medical training, police work etc. Photograph collections are used to make a substitute world. It can also been viewed as an instrument for depersonalizing our relation to the world. What Sonntag is trying to argue is that human beings have mistaken the copy for the thing itself and, as a result, have created a false division between the copy and the so called real. Sontag explains: Industrial societies turn their citizens into image-junkies it is the most irresistible form of mental pollution 12. Photographs are a form of acquisition; the possession of cherished people or things as a way of consuming events and a potent means of acquiring something as information, and more importantly gaining control over it. At one end of the spectrum photographs are objective data, at the other end they are items of psychological science fiction. Even the most banal photograph or document can mutate into an emblem of desire. Nowadays the lure of the image is starting to replace the real via advertisements, newspaper, TV, and digital. The situation is complicated by the fact that less than ever does the mere reflection of reality reveal anything but reality Bertold Brecht 13. Copying was seen as immoral, however Aristotles view of the imitative faculty is precisely what makes us human. There has been a lot of speculation surrounding the mechanical reproduction of the photograph. Walter Benjamin had a keen relation to nostalgia and a poetic understanding of the world. He explains in A Small History of Photography that the beginning of image-making was seen as a fog which would blind you, using this metaphor politically he is referring it to something which is perhaps dangerous- that art would become nothing more than ideas, signs, allusions or concepts. There was very much a storm of moral fear, it was seen as being blasphemous and opened up ideas about god. That perhaps the photograph or that being photo graphed would contain the soul- a fetish or magical object. In addition to this the reproductive factor of photography was seen as taking away the aura away from the real thing, ideas surrounding forgery, fakery, copying were highly frowned on. Reproducing images was seen as deracination of authenticity and dissolution of aura and historical depth, because of its special condition it can be exploited by capital for advertising purposes. To an ever increasing degree, the work which is reproduced becomes the reproduction of a work intended for reproducibility. Due to the reproducibility of images, this condition opens up theories of the politicizing of art and 11. Quotation: Feuerbach, K. (1843) The Essence of Christianity. Quoted By Sontag,S. (1979-PAGENA) 12. Quotation: Sontag, S.The image World: Traces of the Real (1977-NA) 13. Quotation: Brech, B. Quoted by Walter,B in Little History of Photography (1931-NA) Releases questions like how might the photographer go about dealing with a practice that is not completely reducible to propaganda and modern advertising? The mechanical nature of the reproducibility of art and photography has changed modes of perception in which we have reduced objects and made them manipulable, It is necessary to create something artificial than represent the real., The singular, the unique is divested of its uniqueness- by means of its reproduction. 14. Process reproduction can reveal those aspects of the original that are unattainable to the naked eye yet accessible to the lens- which is adjustable and chooses its angle at will. Through photographic reproduction and with the aid of certain processes (such as enlargement and slow motion) can capture images which may escape natural vision. Today in the wake of proliferation and digital media, photography is in a state of dispersion, hybrid forms of photographic imagery mixing analogue and digital technologies have become the norm. Where much of the images we see are heavily manipulated. There are many reasons why we are infatuated with photography; the flowering of photography allowed for it to be available to everybody, anything in the world is material for the camera, one finds that there is beauty or at least interest in everything seen with an acute eye. The picture is treated as an expression of the artists desire or as a mechanism for eliciting the desires of the beholder. People werent used to seeing their image, so the photograph provided a difference sense of how we look. It awakened people into a new world. Photographs contain powerful presences present in them it preserves the object which is reason why there are superstitions around throwing away photographs of loved ones, as well as the obsession to photograph and to be photographed. Referring back to Barthes, photograph presents to us a spectral, corporal presence in addition to providing a means of reanimating what is unavailable. It imprisons and captures reality; this is something Barthes tries to burn into our consciousness. One cant possess reality, one can possess (and be possessed by an image) with photographic images one cant possess the present but one can possess the past. They imply instant access to the real to possess the world in the form of images is, to re experience the unreality and remoteness of the real. Pictures communicate as signs and signals, it is clear they have a sort of power to effect human emotions and behavior. Nowadays, we cannot live without photographs they are anywhere and everywhere. The logic of consumption is akin to lust, and therefore it cannot be satisfied because the possibilities of photography are infinite. I believe photography and image-making will continue to inspire and technologies will continue to expand. Presently, we find photography used for narcissistic purposes like surveillance. In an industrial society the camera becomes a spectacle for the masses and as an object of surveillance for rulers. It remains to be a source of great iconography as it is an art for all, which posits photography as universally accessible, and an addition to culture rather than science. Photographs will always and continue to be powerful mechanisms to change things or set things in motion, and it will continue to stand the test of time and document the vestiges of human condition until the end of our existence. 14. Quotation: Walter, B. Little History of Photograph. (1931:PAGE UNKNOWN)

The Pitfall Of The Insensitive :: essays research papers

Still Killing us Softly by Jean Kilbourne gives us prime examples of how the media tries to influence the way we see our society. The advertisement examples that she gives show how they portray the ideal woman as young, thin and beautiful, as well as making all men to look like powerful and insensitive animals (which they aren't). Both of the distortions use pathos as their persuasive devises by evoking emotion in the consumers to cause them to buy their product.In almost all advertisements with the exception of Depends and Polydent, all the models are probably not over twenty-five. This may have worked in the 1930's when, according the American Academy of Anti-Aging, the life expectancy was thirty-five. However, that is not the case today, when the average person living in America is predicted to live to 85. The media is entirely misrepresenting the average person just to make it look as if you use their product; your age will be preserved. This causes many consumers to become dishe artened and want to look younger.Another marketing strategy is to use models that are tall and slender. By doing this in clothing ads they lure the consumer into thinking that it is the clothes that are making them look that perfect, when actually, it's for the most part camera tricks and a lot of starvation. Advertisers often use fear tactics, or slippery slope to scare the women into thinking that their product is the only thing keeping them from being overweight. Most often these cases are found in weight loss pills and appetite suppressants that show before and after pictures of someone who has successfully used their product.Have you ever seen a model in an ad for beauty products or a clothing store that was not completely gorgeous? It makes pretty good sense doesn't it? Who would want to buy clothing worn by plain or even ugly people? I find myself falling into this superficial trap every time I look at the circulars in the Sunday paper. I want to look as perfect as they do, a nd sometimes think that by wearing their clothes, my looks will improve. However it does not take me long to realize how ridiculous I sound. Women buy cosmetics for the same reason, to improve their looks, plain and simple. They want a product that brings out their features and accentuates their beauty.

James Joyces Araby - Setting in Araby Essay -- Joyce Dubliners Araby

Setting in James Joyce's Araby  Ã‚   In the opening paragraphs of James Joyce's short story, "Araby," the setting takes center stage to the narrator. Joyce tends carefully to the exquisite detail of personifying his setting, so that the narrator's emotions may be enhanced. To create a genuine sense of mood, and reality, Joyce uses many techniques such as first person narration, style of prose, imagery, and most of all setting. The setting of a short story is vital to the development of character. In the opening paragraph, North Richmond Street is introduced as "blind," and "quiet", yet on it rests another house which is unoccupied. The narrator states that the house is, "Detached," from the others on the street, but that, "The other houses on the street, conscious of decent lives within them, gazed at one another with brown imperturbable faces" (379). This creates an image of isolation, and uncertainty, for the one uninhabited house. The image of the lone house, lays in the shadows of the crowd of other houses who stand so remarkably calm, and collected. This enhances the image of the adolescent narrator, and perhaps foreshadows, his blind inclination towards self discovery on the road of life. The image also evokes that of the uncomfortable affect a group of peers may cast upon the isolated teen. Will steady doses of rejection and alienation drive the narrator to darker days ahead? He lives with his aunt and uncle, and there is no mention of his real parents. Whether he was abandoned, unwanted, or orphaned remains a mystery. In fact it may be that the narrator simply has no outlet through which to exercise his fragile emotions and thoughts. He has friends, but none to any degree of intimacy, his playful innocence pron... ...y perception of the reader, with the placement of the physical aspects conveying double meaning. Briefly foreshadowed, the religiousness with which he experiences his boyhood fancy, has all but abandoned and betrayed him. He recognizes the, "...silence like that which pervades a church after a service" (382). The bazaar has been emptied all the life within in it and become a cold inhospitable environment. The narrator is left again in his isolation in the middle of the bazaar, failed and dejected. He states, "Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger" (383). Perhaps it is life itself that is the religious experience worth living for, but one evolving from the inner spirit of the self in a great moment of epiphany. Works Cited: Joyce, James. â€Å"Araby†. Kirszner and Mandell 226. James Joyce's Araby - Setting in Araby Essay -- Joyce Dubliners Araby Setting in James Joyce's Araby  Ã‚   In the opening paragraphs of James Joyce's short story, "Araby," the setting takes center stage to the narrator. Joyce tends carefully to the exquisite detail of personifying his setting, so that the narrator's emotions may be enhanced. To create a genuine sense of mood, and reality, Joyce uses many techniques such as first person narration, style of prose, imagery, and most of all setting. The setting of a short story is vital to the development of character. In the opening paragraph, North Richmond Street is introduced as "blind," and "quiet", yet on it rests another house which is unoccupied. The narrator states that the house is, "Detached," from the others on the street, but that, "The other houses on the street, conscious of decent lives within them, gazed at one another with brown imperturbable faces" (379). This creates an image of isolation, and uncertainty, for the one uninhabited house. The image of the lone house, lays in the shadows of the crowd of other houses who stand so remarkably calm, and collected. This enhances the image of the adolescent narrator, and perhaps foreshadows, his blind inclination towards self discovery on the road of life. The image also evokes that of the uncomfortable affect a group of peers may cast upon the isolated teen. Will steady doses of rejection and alienation drive the narrator to darker days ahead? He lives with his aunt and uncle, and there is no mention of his real parents. Whether he was abandoned, unwanted, or orphaned remains a mystery. In fact it may be that the narrator simply has no outlet through which to exercise his fragile emotions and thoughts. He has friends, but none to any degree of intimacy, his playful innocence pron... ...y perception of the reader, with the placement of the physical aspects conveying double meaning. Briefly foreshadowed, the religiousness with which he experiences his boyhood fancy, has all but abandoned and betrayed him. He recognizes the, "...silence like that which pervades a church after a service" (382). The bazaar has been emptied all the life within in it and become a cold inhospitable environment. The narrator is left again in his isolation in the middle of the bazaar, failed and dejected. He states, "Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger" (383). Perhaps it is life itself that is the religious experience worth living for, but one evolving from the inner spirit of the self in a great moment of epiphany. Works Cited: Joyce, James. â€Å"Araby†. Kirszner and Mandell 226.

In Patagonia Summary :: essays research papers

In Patagonia is one of the more interesting books that I've read lately. It's the only book that I know of that crosses theives with archaeology. It is mainly a collection of Bruce Chatwin's logs and descriptions of his travels in the South American frontier in the late 70's and early 80's (during the Cold War), filled also with short stories and vignettes. Some of them are true, though some mix the facts with fiction. Chatwin leaves these stories hanging and ties most of them back together in the end. Chatwin tells of the lives of the people in Patagonia with much detail. He goes into much detail describing the poor Welsh, Scottish, English, and Italian farmers. Since farmers make up most of Patagonia's workforce, Chatwin stays with quite a few them and learns about the culture, history, and heritage of Patagonia. Many of the generous people he lodges with were outcasts or exiled from their own country and told him the fascinating stories of their own lives and how they came to be in Patagonia. They also tell the riveting stories of the rich Patagonian borderland, where theives and criminals run wild. One such pair of criminals was Butch Cassidy and the Sundance Kid. They committed all sorts of crimes including larceny and murder (though Butch Cassidy never killed a man until late in his crooked career). After committing many crimes in Utah, they travelled down to South America to avoid the law. In Patagonia also depicts the captivating history of the Archaeological findings and the many discoveries that have been made in parts of South America. The book starts off with a remenisence of Chatwin playing with his grandmother's "brontosaurus skin". This is what sparked his desire to search the South Americas. The English sailor Charley Milward had found it originally. Then he reported it to a major archaeologist at that time by the name of Florentino Ameghino. In the end, the skin turns out to not be the skin of a brontosaurus, but rather a Mylodon.

A Case Study of Domino’s Pizza’s Crisis Communication Strategies Essay

If a company experiences a huge crisis, there is no shortcut: the companies will definitely suffer and without elaborate strategies, and the company might never be the same again. The point of debate holds that instead of responding to a crisis as a defeat, the company should recognize the fact that it is another opportunity window and find the best approach out of the crisis, essentially, with its brand image and reputation intact. In reference to Weiss (2009), possessing knowledge of communicating with the company stakeholders could produce major significance for a corporation during crisis irrespective of the severity of the situation. The organizations managing crisis may disregard the power of social media culture that is always very influential. Social media can be addressed both outside and within the organization. Bell, (2010) refers to media culture as crossing boundaries. Therefore, the plans for crisis communication should account for the variables of social media culture. The inclined era of globalization, the world is becoming more connected, and organizations venture into new environments. The hotly contested topic of communication crisis is naturally cross-social media culture and requires attention as part of organizational growth and development.Social media are currently bridging a major headache to the corporate world since it has proved the ability of showing and spreading news. In the previous years, the elite journalist could assist in breaking bad news. However, currently anyone can break bad news and spread it in the social media. From the corporate point of view, the decisions of generating bad news form the company instantly signifies crisis that leads to the negative impact on brand, sales, and word of advertisements. Globalization has resulted into the era of social media. Previously, companies would respond to bad news by releasing public apologies or position statements using the traditional media within a period of few days. This is no longer the case today. The public is constantly scrutinizing the corporate world and expects the company to release prompt apology within the shortest time possible directly using the social media. This has led to a great interest from the companies to establish the manner in which bad news speedily spreads in the social media. Their major concerns are establishing the feeling of the public and propaganda that influences the public sentiments. The efforts of public relations convey the values, perspectives and norms of organizations that function together to unify the organization (Bell, 2010). A crisis can occur anytime anywhere. It may incorporate complications within any number of cultures or involve conflicts within a single culture. Bell further indicates that perceptions can get swayed with sound organization insight and adequate planning. The organization should adopt a plan that addresses current and future issues, however, in some circumstances, such plans can prove to be an invaluable tool in times of crisis in the organization. The global practitioners of public relations must offer their collaboration strategies with stakeholders to assist in pooling ideas, resources, and strategies together that gets dispersed in dissimilar ways worldwide. This proposal case study investigates the strategies on one of the first companies to experience a global serious brand reputation due to spread of bad new in the social med ia. Particularly, this research proposal investigates Domino’s Pizza’s crisis management strategies. The proposal analyzes previous studies as a source of secondary data to that would offer a comparison with this study. Background of the Study/ Domino’s Pizza’s Communication Strategy                  As of 1997, Domino’s Pizza was the largest company delivering pizza in the world. Besides, it was the world’s second-largest pizza chain. The company had 4, 431 delivery stores for pizza in the United States. Additionally, the company had more than 1, 521 units in 59 foreign investments by the end of 1997(Peeples & Vaughn, 2010). The sales of the company were worth $3.16 billion providing it with the place as 200th largest private company on the Forbes private list of 500 companies. The company sells multiple products including pan, deep-dish and thin crust pizzas. Despite the excellent international recognition and robust wealth, the company experienced a crisis that made it a historic area of studies within the public relations and communication Domino’s. The crisis of Domino’s pizza began when two company employees produced and uploaded a vulgar video in YouTube in 2009. The video shown the two employees engaging in a number of health law violations, particularly, blowing mucous on sandwich, putting cheese on the nose, and putting a sponge that is meant to wash dishes between the buttocks. Within limited time, the video popularized and gained viral publicity with more than half a million views and the major news media covering the event (Peeples & Vaughn, 2010). It followed that the public joined the discourse and started discussing the video via social media.Weiss, (2009) reports that most of the video discussions took place on Twitter, and investigative research accounts that nearly 15, 000 subscribers of Twitter provided their opinion on the event. The company responded by sharing an apology on Twitter by sharing the chief executive officer apology on YouTube. The response from Dominos was too late, approximately 48 hours after the event, according to (Aula, 2011). The video got posted on a Monday night, and the company responded on Wednesday. Despite the quick efforts from the internal teamwork to form a strategy on Tuesday, the initial intentions of the company were trying not to, because it wanted to restrict further public knowledge on the video. The company failed to issue formal press release to the mainstream press and went against the idea of hiring the external crisis management experts to solve the crisis creatively. However, investigations show that it opened a twitter account to tackle the inquiries from the consumers. Thereafter, the company reached a decision to issue a YouTube apology to quell the already intensified public relations nightmare that was played in t multiple media mainstreams. The crisis caused dire consequences for the company. A study however reveals that crisis communication researchers have not validated such case studies using a systematic analysis on public sentiments on social media (HCD Research, 2009). Literature Review/ Previous Research                  This section presents the research done on the effects of crisis management case studies. The section provides an empirical review of both academic and scholarly data obtained from previous studies. The scholarly work presented in this chapter will provide the basis for analysis that will ultimately assist in answering the research question. The main literature reviews the previous works on strategies of crisis management case study, particularly the case of Domino’s Pizza crisis management. The review adopts a communication and mass media approach to providing analysis of effectiveness public relations in the same context. The literature analysis uses theory us and sub-theories to increase the understanding of the social media industry the proposal will investigate and provide and comprehend a holistic picture of the phenomena.Schiller, (2007) reports on the research on communication crisis literature base on the mechanisms that should be employed by the organizations to manage the crisis and based on the four requirements adopted through research validations. According to the study, the four requirements of crisis response management highlights that the company should be quick to respond in the shortest time possible, be accurate and provide an empirical analysis of the facts with absolute care. Additionally, response to a communication crisis requires companies to avoid saying no comments and be consistent and avoid statement contradictions to the company stakeholders. As outlined by Coombs (2008), the content research put emphasis on more resolves and strategy around the crisis messages that should be communicated to the shareholders. Research on crisis communication has previously focused on managing the reactions of the stakeholders to a crisis. The scholars have put more concentration on the actions and words used to respond to a crisis. Particularly, the researchers have broken the strategies into three categories. Th ese are instructing information, reputation repair and adjusting information.Coombs, (2008) asserts that instructing information provides informational power to the shareholders the degree of physical preparation in the event a crisis emerges. Particularly, this means the application of warning signals that is usually coupled with instructions. Adjusting the information significantly helps the industry stakeholders to develop a coping psychological strategy with the crisis. The repair of reputation entails all the measures put by the organization to repair or protect the perception of the stakeholders towards the organization. The recent strategy by Dominos Pizza to market itself with sole intentions of improving is empirical for this proposal in terms of repair of reputation. According to Schiller (2007), the organization admitted that they had manufactured an inferior product but offered assurance on quality improvement. This is an attempt by the organization to repair the reputat ion. Researchers agree that the core factors intertwined in an organizational crisis including urgency, unpredictability, significant threats. The researchers further assert that the public is often unwilling to engage in social media discussions when an event is unexpected or important. The immediate principle of communication crisis management is to tell the truth. The company should face the public and provide the real issue behind the crisis. In the situations of crisis, social constructions and multiple truths of events simultaneously seek public attention. The company, customers and the employees and the media are the key stakeholders for crisis management. Claeys and Cauberghe, (2012) references that the case of Domino Pizza in particular had watchdog organizations such as Consumerist.com and GoodAsYou.org that were constructing the event versions. As established the research article, the truth that Tim McIntyre, the company communication vice president intended to convey was that the event was stage managed and it was a rogue act of two employees who though they were creating fun and that they did not present the brand of Domino Pizza. Likewise, they outlined that the two employees were not the representative of the 10, 000 individuals that tirelessly work fo r the company across the globe (Aula, 2011). Furthermore, the study reveals that the truth that Patrick Doyle had intentions of articulating was that the company did not do the act and that they were sorry for the rogue event. Therefore, the company moved forward to restore their reputation as an attempt to respond to the crisis. A research that studied the case of Domino Pizza identified two types of tweets contents. Likewise, Young and Flowers (2012) write that they were fact and opinions. The tweets on facts had no sentiments, however, just stated the event. The category incorporated more links without any text, simple link introductions or links with the same headline of the website linked. On the other hand, the opinion category had tweets that were either positive or negative sentiments. But, based on the incident the nature, most of the tweets were negative. Therefore, the company adopted an apology strategy to solve the crisis. Discussions from the research outline that the officials’ corporate apology dropped the level of negative sentiments from 82.8 percent to 54.6 percent. Still, the level of positive sentiments increased mysteriously from 06 percent to 5.5 percent. Claeys and Cauberghe, (2012) reinforces that crisis communication management practice in situations where companies provides p ublic apology, they do not develop high or sudden increase of praise. Rather, they expect the negative sentiments from the public to become more rational because of the apology and calm down sequentially. The analysis of Domino Pizza confirms the expectations. Peeples and Vaughn, (2010) adds that the number of factual tweets significantly inclined from 16.7 percent to 39.9 percent. Therefore, the case of Domino Pizza public apology calmed and reduced the amount of negative opinions and increased positive and facts in the Twitter conversations. A study by Coombs, (2008) concludes that the best and the only approach to reduce the social media impact on the crisis are to integrate the social media into the crisis communication strategies and provide a dialogue monitoring on the social media. Claeys et.al (2012) harmonizes the fact that the brads that have the best public perception will be the one that will apply the online tools as their potential customers. Likewise, Young and Flowers (2012) evaluated and concluded that the effective leverage of the social media by Dominos was identical to the style used by the pranksters. That is, to transparently communicate the efforts of the company to solve the crisis. Finally, the company emerged from the viral media criticizes and still knowledgeable on the real face of crisis communication strategies in the practical age of social media. Peeples et.al (2010) asserts that the incident of Domino Pizza was a practical implication for crisis managers in the globalized business world. He puts that once a company experiences a crisis of bad news to the social media; they should respond with a quick reaction, apology and admit the mistakes appropriately. A study by Coombs, (2008) confirmed the positive effects of corporate apologies to the public in social media, YouTube and Twitter both in Korea and the U.S. secondly, the companies should engage in conversations with the social media during the official times and not just after a crisis hits the company. Lastly, based on the speed at which social media news spread, the company should be ready to respond within hours after the event, rather than within days. Research Questions                  By conducting an empirical analysis to the sentiments of the public in social media based on the crisis of Domino Pizza, the study will attempt to answer the following questions:1. How does the structure of the network determine the effectiveness of communication crisis solution strategy? 2. How can the company strategize to reduce the negative sentiments and increase positive sentiments of social media? 3. What are the temporal and spatial characteristics of diffusion influences strategic solutions of communication crisis in the corporate bad news? Methodology                  This chapter provides a description of scope and methodology of this proposal. This chapter examines the scope of the research proposal and builds understanding of the research source of primary data and why the data will be adopted for the study. Likewise, the chapter will provide information of the sample data and method of collecting the data for the research study. The proposal methodology provides empirical explanations on how and why the study will employ a quantitative survey to answer the research questions. Furthermore, the methodology explanations provide a systemic approach to analysis of findings, conclusion and the implication sections that will be presented in the final stage of the research. The scope of the study focuses on strategies for managing communication crisis with reference to the strategies employed by Domino Pizza. The goal will be based on the strategies that were used by the company to solve the communication crisis on the bas is of social media.The research will conduct a sample survey of various primary sources of information fro the analysis. First, the research will use online survey on the company website and corporate reports to establish the primary data. It is essential to note that online survey of data collection will be instrumental for the research provided the time and financial constraints attached to the study/. This proposal provides that the company website will provide primary data that would be reputable and enhance empirical analysis. Corporate reports on the strategies used by the company to manage the crisis will also provide primary information that will be significant for cross analysis. To establish the validity of the data collected, this section will provide data for cross comparison with the previous research that has been conducted in the same topic.Furthermore, this proposal will use live interviews from the professionals and officials from the company to provide primary data for analysis. Corbin and Strauss, (1998) explains that live interviews and phone interviews are a technology facilitated method of collecting data for analysis. It is based on the premise that recorded live interviews from the company officials, and professionals such as crisis managers that reacted to the incident through an interview in the social media cannot be distorted. This is a cheap method of collecting primary data using the technological advantages. The professional and company official interview records are present and easily accessible within the website of the company and other websites of the social media archives. Close examination of the URLs that the public used to post their comments and the company used to engage the customers will also be audited. The approach of auditing the URLs used by the company and its stakeholders will provide the direct reaction from the company that will primarily constitute the raw data for the analysis. Auditing to the URL postings w ill also provide statistical information of the percentages of the tweets, both positive and negative that came from the public. Likewise, statistical information will be computed based on the finding of the nature of public reaction after the response from the company and before the response from company officials. This will show the effectiveness or the ineffectiveness of the approach the company developed to restore their reputation and brand (Corbin and Strauss, 1998). Finally, the primary data that will be collected will provide evidential information on the strategies employed by Domino Pizza in curbing the communication crisis. References Aula, P. (2011). Meshworked reputation: Publicists’ views on the reputational impacts of online communication. Public Relations Review, 37, 28-36. Bell, L. M. (2010). Crisis communication: The praxis of response. The Review of Communication, 10(2), 142-155. Claeys, A., & Cauberghe, V. (2012). Crisis response and crisis timing strategies, two sides of the same coin. Public Relations Review, 38, 83-88. Coombs, W. T. (2008, April 2). Crisis communication and social media. Institute for Public Relations. Retrieved December 31, 2012, from http://www.instituteforpr.org/topics/crisis-communication-and-social-media/ Coombs, W.T. (2008). Ongoing crisis communication: Planning, managing, and responding. Thousand Oaks, CA: Sage Corbin, J. & Strauss, A. (1998). Basics of Qualitative Research‟, 3Ed, Sage Publications, Inc.HCD Research .(2009). Domino’s Brand Takes a Hit after YouTubeâ€Å"Prank† Video.http://tinyurl.com/d4e47h Peeples, A. & Vaughn, C. (2010). Domino’s â€Å"special† delivery: Going viral through social media (Parts A & B). Arthur W. Page Society case study competition in corporate communications. Retrieved December 31, 2012, from http://www.awpagesociety.com/insights/winning-case-studies/2010 Schiller, M. (2007, March 5). Crisis and the web: How to leverage the Internet when a brand takes a hit. Adweek, 48(10), 16.Weiss, T. (2009, April 22). Crisis management—Domino’s case study research. Trendsspotting Blog. Retrieved December 31, 2012, from http://www.trendsspotting.com/blog/?p=1061 Young, C. l., & Flowers, A. (2012). Fight viral with viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies. Case studies in strategic communication, 1, article 6. Source document